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(comment deleted)
If TechCrunch had 13 pages of posts about MY startup (or any startup for that matter), it wouldn't be failing either.
The close geography of the twitter team to techcrunch (or vice versa), and the fact they often attend the same parties seems to have a lot to do with the coverage volume(?).

Maybe it would help if you were based near them and hanged out a lot with them.

I don't think all those japanese using twitter cares about what Techcrunch has to say.
The coverage is just...

Twitter could possibly be the future backbone of the net.

If you vote this down, your not seeing the big picture!