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Overly negative take: hopefully one of these days the people who try to turn their pets into "social media influencers" will be seen as animal abusers :)
Let me add to your overly negative take after quoting a part of the article:

"As two millennials living in an overpriced Toronto apartment, often working until burnout, we might find the time to enjoy life in a way we never could before. It’d be like winning the lottery. Our scrappy little pup would become our breadwinner."

...that I really hope they think twice before becoming parents.

I would never compare taking care of a dog the same of a baby
As a parent and a cat owner, I would.

Taking care of a pet is like childrearing in easy mode. You have more time for everything - past some point in your animal's growth, the care becomes routine. It's also obviously much more tolerant of mistakes.

So if one can't handle caring for a pet and treating it with respect, it suggests some personal growth work needs to be done before even considering becoming a parent.

It largely depends on how you do it. If it involves spending more quality time with your dog, why not? Unlike children, their social media presence can't come to hunt them. I think my dogs would have been psyched if their days were filled with play and exercise.
hmm, someone tell them about NFTs and BelleCoin, sky is the limit
It’s only a matter of time until someone finds that dog’s old Twitter posts and it all goes wrong. :P
To quote the old, one-legged pirate from the Asterix and Obelix series: o tempora, o mores.
I can't shake the feeling that this is disgusting. I don't know why I have that feeling. It just feels wrong.

Then again I'll probably cook up and eat a chicken later so who am I to talk