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I guess he learned how tough it is to get people to read your blog...
This is a clear sign. If you get thousands of responses on Twitter, and no interest whatsoever on your personal platform, your only value to those who used to engage is the spectacle you created in that other environment. Nobody cared about what Trump was saying - they only cared about the excitement in the responses.

Twenty year old blog technology with no social aspect (and fake upvote buttons) is hardly spectacular. It's not the game changer he promised.

I kept hearing about this blog he started, but had absolutely no idea where it lived. I think I once tried to Google it, but the results were all news articles about the blog and I didn’t care to try to look any further.
Maybe his readership was impaired by a paywall
So basically he was deplatformed yet again by Big Tech -- this time by Google when they killed Reader in 2013?
No shit your base isn't going to read long-form content.
"long-form" is not exactly how I would describe that.
Even so, their lips still got tired
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I absolutely detest Trump and fully supported his removal from any and all platforms run by private companies much earlier than it happened, HOWEVER this is yet another indicator that our world runs through monopolies.

They're holding back everything, including shareholders. Break. Them. Up.

>HOWEVER this is yet another indicator that our world runs through monopolies.

It indicates nothing of the sort. His site was on the public web, freely accessible to anyone with a browser. It was being shared on social media. There were no "monopolies" holding him back, rather, he's no longer politically relevant, so his garbage content isn't worth covering, and his base has all but lost interest in him.

You’re telling me that if his posts had been on his Twitter, they would received the same amount of attention?
Possibly a bit more, but not much more. Certainly not the kind of attention they did prior.

Being President was the reason for his popularity, not being on Twitter. He was tweeting from a personal account that he had prior to running, which no one cared about until he got into office and decided to make it his primary means of communication with the public. His content on Twitter was no better than on his blog, but when your shitposting can start a riot or maybe a war, people have to care.

Yes, I do believe that, contrary to the narrative, Donald Trump no longer being President has more of an effect on his messaging power than his site not being hosted on one of the social media silos.

You obviously have TDS:

- Trump is still immensely popular, and in fact is the Republican party

- Pelosi failing to provide additional Capitol security on Jan. 6 caused the riot, not the other way around

- what you believe doesn't match reality.

What Sarah Palin thought was a thing for about 6 months after that election and then the media found something that trended better.
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And nothing of value was lost.
He probably wouldn't be able to blog from prison anyway
I don’t understand this. He’s got a massive audience. How hard is it to build a Twitter clone where he can blast his messages to all his followers?
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Building it is easy. Getting people to subscribe to it (creating an account, downloading an app, etc) is really, really, really hard. So is getting them to check it often enough to not forget about it.

Social networks are natural monopolies. You go where your friends already are. Once there, you tend to stay there, rather than going through the whole process again on some other site.

In this case he appears to have half-assed it. It's not impossible that his following was devoted enough to jump through those hoops. He'd have needed a catchy app and a constant stream of content to make it engaging. Maybe a whole Twitter clone ecosystem might have done it, but that comes with a ton of headaches. (Even the free-est speech platform doesn't like being overrun with spammers, for example.)

Instead, he seems to have counted on his notoriety to do all of the work, and that was surely not going to cut it.

But if he just creates a platform where he can post his short screeds and people can view, subscribe and interact, surely his followers would want to install an app for that? You don’t even need accounts if all you want is read and get notifications.

Perhaps his followers are less enthousiast than they appear on tv but surely installing an app has to be less of an effort than putting down a sign or joining a protest march, right?

His followers may not have been the goal of Tweeting. They can be reached out to directly via email.

Twitter allowed him to reach reporters who read, spread, and amplified whatever he tweeted.

Their story at the moment is that the blog was a side piece. They're supposedly building an actual social network.

I suppose Mike Lindell can help with that. He has recent relevant experience.

That wouldn't explain cutting off the pre-show before the final act hits the stage. The blog failed, and any gap will just further himself from any potential audience.
trolls dont thrive on likemindedness. they thrive on narcissism.

also, there was atleast one nation state deeply invested in keeping trump believing he was popular on twitter.

Trump realizing what the rest of the blogosphere figured out a decade ago. The audience has been surrendered to Twitter and FB, and they aren't coming back.
Tiny hands stop writing for tiny readership
Is it too snarky to suggest his fans don't read?

They can, but they're just not interested

I'd guess same is true of fans of every politician

Just moreso with trump

The medium is the message

You can't reproduce the hatred and clown show asthetic with long blobs of text

You need tv

Twitter

Anything inherently devoid of the possibility of meaningful conversation, thinking, thoughtfulness, etc.