Kwan’s Hierarchy of Product Needs: The Four Levels of Product Managers

[dead] kf1023 5y ago ↗

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nomoreplease 5y ago ↗

I like the simplicity of the pyramid but.. Why is the Senior PM not talking to customers?

xyzelement 5y ago ↗

I think she includes that under "challenges product market fit". In the writeup below the pyramid she talks about the planning PM's skill of eliciting high value information from customers.

theptip 5y ago ↗

Seems to be in the text if not the summary image:

> On the customer front, the PM needs to be able to creatively draw out real customer needs. This survey and interview technique is more of an art than a science, and comes with experience.

[deleted] 5y ago ↗

(comment deleted)

craigkerstiens 5y ago ↗

Slightly off topic from the original post, but a big fan of the Heavybit library[1] which is a wealth of great content for startups, but especially dev tools focused ones. There are a few favorites I find myself linking to on an almost weekly basis such as Michael Dearing's talk on effective executive communication[2] or Adam Gross's on self serve/developer go to market[3]. Between the conferences/talk series/podcasts/blog posts such a great collection of content.

[1] https://www.heavybit.com/library/

[2] https://www.heavybit.com/library/video/executive-communicati...

[3] https://www.heavybit.com/library/video/self-serve-go-to-mark...

mleonhard 5y ago ↗

Thanks for sharing this. I just watched the video on executive communication and believe what I learned from it will be extremely useful.

Kwan’s Hierarchy of Product Needs: The Four Levels of Product Managers (heavybit.com)

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