This totally makes sense. "Pretty" websites take much longer and are much more expensive to make. If you're putting lots of time and money into a website, odds are way better that it isn't a scam. There are VERY few scam sites that don't look like a scam site with poor english or terrible stock photography.
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[ 3.2 ms ] story [ 18.0 ms ] threadWe've also seen an increase in aesthetic appeal of "themes for Wordpress/Joomla/Drupal which is bringing down the cost of looking nice.
Now that everyone's just gotten used to "pretty" meaning "genuine", I wonder how long it will take for all the s(p|c)ammers to catch up.