73 comments

[ 2.9 ms ] story [ 153 ms ] thread
It is an interesting article, but unfortunately its ideas do not appear to be very popular in the US.

Also, it seems that the article is from 2008.

Expanded version of the quote in one of the comments:

> Our enormously productive economy demands that we make consumption our way of life, that we convert the buying and use of goods into rituals, that we seek our spiritual satisfactions, our ego satisfactions, in consumption. The measure of social status, of social acceptance, of prestige, is now to be found in our consumptive patterns. The very meaning and significance of our lives today expressed in consumptive terms. The greater the pressures upon the individual to conform to safe and accepted social standards, the more does he tend to express his aspirations and his individuality in terms of what he wears, drives, eats- his home, his car, his pattern of food serving, his hobbies.

> These commodities and services must be offered to the consumer with a special urgency. We require not only “forced draft” consumption, but “expensive” consumption as well. We need things consumed, burned up, worn out, replaced, and discarded at an ever increasing pace. We need to have people eat, drink, dress, ride, live, with ever more complicated and, therefore, constantly more expensive consumption.

-- Victor Lebow, "The Real Meaning of Consumer Demand", Journal of Retailing, 1955

This is the systematic problem causing our current ecological and climate crisis. That more or less the entire world economy is based on over-consumption encouraged by profit motives. Don't get stuck on diversions like using paper over plastic. The fundamental reason is the never ending search for profits.
(comment deleted)
I recently listened to an episode of the Ezra Klein podcast: "Michael Lewis is asking the right question."

Milton Friedman predicted that in the future our productivity would be so high that we'd only work 15 hours a week. Well it's the future now, and he significantly underestimated the productivity we'd have. Yet, the average worker of today works longer hours than before, and higher status people work even more than that.

They talk about consumption and desire, advertising and innovation, whether it's possible or desirable that we learn to be content with less. As an anthropologist Michael Lewis talks a lot about a society that lives very differently, and adds some nuance to the current meme that hunter gatherers had it better than the farmers that followed.

> we'd only work 15 hours a week. Well it's the future now, and he significantly underestimated the productivity we'd have

Most middle class Americans can easily make this change. You just need to live by the lifestyle of the 1970s. No cable TV, internet or cell phones. No frequent air travel or goods shipped in weekly from overseas, certainly no grocery delivery or Uber or laptops or software.

We don’t because we don’t want to. Not because we can’t. (The picture for the lower classes is more constrained. That said, 15 hours a week at a hair above minimum wage is quite liveable in many parts of the country.)

Except for the fact that you wont be able to buy or rent a house
(comment deleted)
Plenty of productivity gained. Its just that its capital doing the work not humans
This is the average household budget for an American. https://www.valuepenguin.com/average-household-budget#budget

Most of the budget goes into things which are either mandatory (taxation, social security) or artificially constrained (housing). The total cost of discretionary spending is so proportionately low that it makes no difference if you buy a ps5, you’re still spending most of your paycheck on rent, taxes, food, education/loan servicing and healthcare.

This “blame consumption” thesis makes no sense in the context of reality: people work a lot because the essentials are expensive.

Not to take away from your excellent point but is spending $9k/year on transportation really mandatory? $7k on utilities?

I live in a country where gasoline and cars are 2x as expensive as the US. My fully-loaded transportation costs are around $2k/year . That's driving every day. My utilities cost around $1000/year. What lifestyle is this that people have been suckered into?

Think of transportation as trading off against housing. If housing were cheaper and more abundant, transportation would be truly discretionary. As it is, cheaper house in the US usually means car+long commute, with associated depreciation and fuel costs.
Still, $9K/year is clearly not being spent on gas driving two fully-paid 10 year old japaneses econo-boxes. We can't hide leasing new v8 BMWs every 3 years under "essential transportation costs".
It is nonetheless a society wide problem, regardless of individual autonomy.
You can do a little better than $9k/yr, but not by that much.

You can't totally ignore capital cost, since cars have a finite lifespan. Even if you buy cheap cars, the amortized cost is hard to get under maybe $500-750/yr. So that's $1-1.5k/yr in amortized capital costs for two. The average cost of car insurance for a household is around $2k/yr, though that varies significantly by location, age, and driving history. Probably another $500-1k/yr for regular maintenance for two cars, depending on how easy on the tires/etc. your location is. You can probably trade more maintenance costs for lower amortized capital costs if you buy cheaper used cars, but you'd have to DIY maintenance to come ahead significantly. Then let's assume these are 40 mpg, and there's a couple who each work 250 days a year and both have the average U.S. commute of 32 miles roundtrip. That's $1200 in gas at TX prices, or $1600 at CA prices. So the overall estimate is maybe $5-6k/yr, even being pretty frugal. And I'm also assuming you don't have to pay to park at home or work, or pay tolls on the commute.

Thank you for the excellent breakdown. Is insurance really that expensive in the US? Mine is something like $200/year.
If that’s health insurance it about 7x too low. Must be a cost sharing arrangement with the employer.
The numbers I can find are that the U.S. average is $125/mo for a single driver, and something like 1.5x that for a household. Varies hugely though based on age, driving record, vehicle value, and location.
Transportation and housing are ultimately a land use problem.

We decided to build roads, and wide roads, as well tons of suburbia.

Which brings us back to the article’s point of manufactured demand.
I won't mince my words. I saw a forum post where people complained about overpriced homes in suburbia. Other people defended the prices because that is the price you have to pay to get away from black crime.
It doesn't even require a particularly long commute to get to that cost. Some back of the envelope calculations:

The IRS has to conduct an annual study of the average cost of operating a vehicle, to set the mileage reimbursement rate for cars driven for business purposes. They currently estimate it at $0.56/mile (including depreciation, insurance, registration, gas, maintenance, etc.). So $9k/yr is 16,000 miles/year. The average U.S. household has 1.9 cars, so that's 8500 miles per car. If you commute 250 days a year, that's only a 17-mile commute each way, which is not coincidentally just about the U.S. average.

I have a friend that spends 500$ / month on water alone. This person thinks they might have a pool leak, but hasn't looked into in the past 2 years.

My parents use 900kwh of electricity / month and complain that PG&E are ripping them off when their bill is 400$ / month. Have they bothered to do anything to bring down their consumption? Nope.

I have a T2 diabetic friend that complains about the cost of insulin, yet refuses to exercise and loose weight.

People have not been suckered into anything. Most people lack the agency to change their circumstances.

I don't mean to put those people down - it is what it is. I'm privileged to be able to live frugally without sacrifice. I do object however at calling your parents' utility costs essential or mandatory. I hope some good counterexamples can help them/others see it's not impossible to spend less if they invest their energy in making changes.
It is a good idea to lower your utility cost, but the utility can still charge outrageous prices.
(comment deleted)
I have a T2 diabetic friend that complains about the cost of insulin, yet refuses to exercise and loose weight.

Losing weight and keeping the weight is hard. It isn't a coincidence that we have an obesity epidemic for a reason. Suppose your friend did try to lose weight? More likely than not your friend will gain weight back. Yes, there's no excuse to try. but there's no expectation of success.

People have not been suckered into anything. Most people lack the agency to change their circumstances.

This is called learned helplessness and it is a big problem, but there are also contributing problems other than learned helplessness, such as structural problems surrounding housing options. In any case, blaming people for their lack of moral fortitude isn't really a solution at all. It means we stopped asking questions and looking for solutions.

In the case of weight loss, just knowing that regaining weight is likely is very atypical. Most dieters labor under the delusion they will be part of the 3% that can make a permanent change. I don't think that's de-motivating a considerable portion of people from making the change.

I do not believe the status quo bias is learned helplessness. I believe it is the natural state of most people and that rational agency is an outlier. We are, as individuals, extremely predisposed to just doing what we do and discounting alternatives.

Most dieters labor under the delusion that they can stop dieting after a couple of weeks, return to their previous eating habits, and not regain the fat. This is actively encouraged by most of the dieting industry, so it's not surprising.
What is so hard about not consuming a lot more food than you need? It's an honest question
We do not currently know why it is so hard. Empirically it is know to be true.

But it is clear that parts of the brain involved in feeding behavior can override the cortex.

It is hard because bad habits are hard to break. It starts in childhood for most people, and parents who foster an environment full of soda, junk food, and other sugar/carb/sat fat/salt/alcohol laden foods basically decide their kids’ future for the most part.

And, of course, people use food to deal with stress.

You drink water almost all the time and eat mostly green stuff, you should be fine.

> It starts in childhood for most people, and parents who foster an environment full of soda, junk food, and other sugar/carb/sat fat/salt/alcohol laden foods basically decide their kids’ future for the most part.

Do you have a citation (preferably one that tries to control for genetics, but I'd appreciate any)?

It is a conjecture from my observations, and I guess I should note that I am not qualified in this field to make official statements.

But I think the formula of “sleep right, eat right, excercise right, in that order” is pretty accurate.

“Sleep right” contains the stress portion of being healthy.

I do not even know if a proper controlled experiment could be conducted for such a complicated topic with our current technology. I just look at the habits of people I think are doing it right, and try to tease out the commonalities.

Discipline is really the one trait that I guess leads to success in the above process, and probably everything else in life. Who knows how much of that is nature vs nurture.

>Discipline is really the one trait that I guess leads to success in the above process, and probably everything else in life. Who knows how much of that is nature vs nurture.

There was a recent EconTalk podcast about this. The author/guest is an expert in this type of behavioral change. Her opinion (which is the most informed I've read), is that discipline is not very important trait w.r.t. behavioral modification. Discipline is an active process and one must be constantly vigilant at a cortical level to execute it.

Her view was situational control was the most important. With situational control, we learn to not put ourselves into situations beyond our control. For example, not buying a bag of Doritos is _MUCH_ easier than not eating a bag of Doritos sitting in front of you. Not going to a Casino is _MUCH_ easier than not gambling away all your cash for a gambling addict. Some thing for alcoholics etc.

Yes, that is what I meant by my initial post. “You are the company you keep” is one of the most true sayings, in my opinion. Unfortunately (and fortunately) that includes the parents and family one is born into.

If you are lucky enough to have parents that sparingly eat Doritos or soda and do not keep it in the house, I assume that it will have a greater likelihood of rubbing off on the children.

Speaking as someone on a weight loss journey(Yes, I am losing weight), I would say it's not about calories, but hormones.

If you eat more, you will simply burn more calories as a result. It's a mistake to think your calories out is a independent variable, rather than a dependent one.

Also, your basal metabolism changes in response to exercises, especially long term. Metabolism calculators don't account for this.

TDEE and calorie input explains weight changes within a 10% error margin.

> If you eat more, you will simply burn more calories as a result.

That statement is false. Calorie burn is a series of factors from activity, metabolism, size, etc. Caloric intake has little direct impact outside of how it affects your weight.

> Also, your basal metabolism changes in response to exercises, especially long term. Metabolism calculators don't account for this.

The effect is < 10% for base metabolism alone. https://pubmed.ncbi.nlm.nih.gov/16741271/

So all you have to do is accurately calculate/estimate TDEE and calorie inputs?

Sounds hard.

It's about 10 mins and reading those large high contrast nutrition labels on your food.

If you actually do find that too hard, pay someone for pre-portioned meals or go to a nutrionist.

Reading the boxes will establish my TDEE? How does that work?

Also, just keeping track of calories is a lot of work. I've done it before, it isn't hard in a mechanical sense, it's hard in the sense that you have to do it all the time, for everything you eat, for quite a while, before you really have a reasonable picture.

You can estimate your TDEE in a few minutes using a tool such as https://tdeecalculator.net/

And it takes about five mins from your day to track calories. Get a piece of paper, write calorie counts of food you are consuming on it. Stop consuming food when the total exceeds your desired caloric goal ( TDEE - speed of weight loss ).

If that is genuinely too hard for you, there are a number of pre-portioned food programs you can get.

You need very little accuracy in those measurement because you have a very accurate proxies that you can measure. The amount of food you eat and the weight on the scale. When the weight doesn't go down, eat less and move more. The only thing you have to do to be able to do this is tracking the amount of food you eat, for example by keeping a food diary and using a kitchen scale.
As I mentioned in another comment, the desire to consume calories depends on your current hormonal and mental state which are influenced by the food you eat. The centuries old diet for weight loss has always been cutting carbs and eating more fat and protein. How much you actually eat doesn't matter. Tracking calories isn't even necessary because your body will track fat and protein intake on its own.
> the desire to consume calories depends on your current hormonal and mental state which are influenced by the food you eat

There are many, many things that influence your mental state including whether you've been through a breakup, have depression, are in a stressful situation or have mild anxiety. Changing your diet may help some of those things but it will not remove them from the equation. If you're stressed, you might still eat all the time even when not hungry.

> How much you actually eat doesn't matter.

It is literally almost the only thing that matters.

> Tracking calories isn't even necessary because your body will track fat and protein intake on its own.

Controlling caloric intake, whether by counting or other restrictions, is literally the only way to lose weight. Plenty of people will continue to eat past the point of satiety for no shortage of reasons, or they may be eating food that doesn't make them feel satiated, or they may have medical or mental reasons for not registering the feeling of satiety.

There are many, many things that influence your mental state including whether you've been through a breakup, have depression, are in a stressful situation or have mild anxiety. Changing your diet may help some of those things but it will not remove them from the equation. If you're stressed, you might still eat all the time even when not hungry.

Stress influence insulin and glucose level, which affects your fat store. So it's important to destress for hormonal reasons, not just to prevent overeating.

There are many, many things that influence your mental state including whether you've been through a breakup, have depression, are in a stressful situation or have mild anxiety. Changing your diet may help some of those things but it will not remove them from the equation. If you're stressed, you might still eat all the time even when not hungry.

Caloric restriction and exercising more is clearly not working, despite weight loss. Because what matters is if people can keep the weight off and maintain it.

You cited the wrong link WRT basal metabolism and exercise.

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4803033/

The point is that your basal metabolism changes in response to exercise over time, so it doesn't add as much weight loss as people think.

Don't get me wrong, people should exercise for its health effect, but don't expect to lose weight.

Dietary change is much easier.

Frankly, I think consumerism is largely to blame.

Consumerism is an ethos. Life is understood to be about consuming things, and in this case, literally consuming food. If you want to eat it, then eat it. Watch how overweight people eat and live. Except for a small percentage of people with metabolic disorders, you'll find your answer there. Consumerism turns traditional virtue on its head. Whereas once a man was a slave to his passions if he couldn't refuse himself their satisfaction, now satisfaction of them is the highest law. We even have the chutzpah to claim that this is the essence of freedom. Oh, how our ancestors weep! Yes, the man who can't control himself is now "free".

Now, because we live in a consumerist society, the market is more than happy to indulge and enable what would have been previously considered a bad gluttonous habit. Junk food on every turn. Even foods that are supposedly healthy have less nutrition than they used to or contain various additives and sugar and all sorts of crap that I suppose people don't understand should be avoided. In turns, these additives can throw your metabolism out of whack. Libertarians will tell you that this is freedom and anything else is socialism, but that's bullshit. If industry is exploiting people's vices for profit, then this isn't freedom and it is the government's role to regulate and criminalize such things to protect people. That government can use protection as an excuse to push nefarious laws and regulation does not mean that it is always the case.

(Mind you, the consumerist citizen is also easier to manipulate by the government, not just industry. If you are unable to refuse yourself things, then the government can better predict how to manipulate you. The same enslavement to one's passions also darkens the mind and makes you less capable of discerning the political control being used against you. It's the same with sexual liberation. Porn is a tool for social engineering and MeToo is the result of consumerism entering the sphere of sexual relations.)

This sounds like overmoralization, which doesn't promote effort to find solutions. Overweight people aren't lazy, they're sick.

Now, because we live in a consumerist society, the market is more than happy to indulge and enable what would have been previously considered a bad gluttonous habit.

Food should be enjoyed. You shouldn't be shamed. Back in the country of my births, we have all sort of delicious food and enjoy feasts(sadly no delicious steaks or American BBQ).

These are much healthier than the standard American diet, which are simply subpar and low quality.

But I think diet not the only thing we should focus on. We should focus on cutting out unnecessary meals and snacks. You don't need to eat three square meals plus snacks, or breakfast, or be forced to eat if you're not hungry.

That largely formed the basis of my weight loss strategy. Regimented intermittent fasting, sometime as long as two days, and eating clean. No sweetener of any kind(to avoid any kind of insulin response, known or unknown).

>It isn't a coincidence that we have an obesity epidemic for a reason.

There are multiple factors but let me simplify everything.

A lot of obese people are either hormonally or mentally ill. Their body or mind is no longer able to track food consumption and they overeat because of their hormonal state or because they are depressed and eating helps them overcome it.

Obesity fuels hormonal and mental problems so it is a self reinforcing loop. If there are factors outside your control that make you obese then you will most likely stay obese because of the sheer amount of will power it takes to stop being obese. Obese parents make their children obese, transportation by car and easy desk jobs make obesity bearable, food quality is going downhill causing hormonal imbalances or lack of satiation.

Bodies don't track calories for satiation, they track intake of nutrients. If you eat fatty foods your body will track how much fat you are eating and thus regulate how much fat to burn or store. Same with proteins. Carbs are different. They affect your insulin level but they don't affect satiation all that much. It's very easy to overeat carbs and run into hormonal imbalances where you feel hungry even through you already ate too much from a purely caloric perspective. The sheer density of calories in carbs is causing problems. If we wanted to stop the obesity epidemic we probably have to introduce carb/fat/protein ratios that must not be violated in processed food. Plus we need smaller packaging for food that cannot meet these ratios to prevent overconsumption. (no more 1.5 liter bottles for soda unless it is sugar free)

Disclaimer: I don't know anything. I'm just a random person on the internet.

Edit: The reason why intermittent fasting (and fasting in general) works is because it is the act of not letting your hormones or mental state decide your eating habits.

Exercise and weight loss won't fix the obscenity that is the US healthcare system
> My parents use 900kwh of electricity / month and complain that PG&E are ripping them off when their bill is 400$ / month.

Well, in Sweden the price for that would be $160. You seem to be kicking downwards by reflex.

> I have a T2 diabetic friend that complains about the cost of insulin, yet refuses to exercise and loose weight

Neither of those cures diabetes. It can help little but, but if he needs insulin he will continue to need insulin. There is no cure currently.

Also, insulin has no reason to be expensive.

The statement that you cannot 'cure' T2 diabetes with weight loss is semantic sleight of hand. You can absolutely regain normal glycemic control by weight loss and exercise.

People diagnosed with T2 diabetes who lose weight and re-gain it will lose control of their blood glucose with the regained weight. For semantic reasons, this is called remission, not 'curative'.

Note this is also seen in people who lose weight via gastric bypass.

Note this does not apply to T1 or mixed T1, T2 diabetics.

Losing weight while controlling one's blood sugar is not as easy (harhar) as losing weight while being otherwise healthy. Exercise and dieting still work but need a whole lot more of planning and monitoring. T2 diabetes has been successfully cured by a special diet and exercise — but inside a hospital due to these needs of constant micromanagement.

If you have e.g. a day job, it becomes much less realistic.

And your 2k include the cost of the car, related insurance and services, road tax?
Not the cost of the car, I consider it well amortized (16 year old car). I do include everything else.
American cities (suburbs) are designed for cars, and for cars to be profitable for auto makers and oil companies.
To both of your questions, no.

> Not to take away from your excellent point but is spending $9k/year on transportation really mandatory?

Before "Cash for Clunkers", an Obama-era program that removed a lot of older vehicles from the road, it was normal to be able to purchase a functional and clean used vehicle for $2-3k. It is clear that the program was a great success at removing these vehicles. But with the average American car today being a mid-size SUV, it's not clear that it achieved its objective of reducing our CO2 emissions. Either way, the cost of a used vehicle today is much higher.

> $7k on utilities?

This is $700 per month. Someone in a medium-large house in a state with high electricity costs might spend this during the summer months. But the median American utility bill is probably in the $200-300 range, or $3600/year at the high end. The actual category on the linked web page includes "and other household operational costs". Figuring 1% of home value per year spent on maintenance, for a $300,000 home, that's another $3000. And that, combined with the utilities, gets us pretty close to the $7k number.

(comment deleted)
Talk about aged like milk, $3k for healthcare has doubled since 2013.

If not even higher..

The opposite position also exists. Essentials are expensive because people work a lot. By "a lot" I not only include the hours worked but also the productivity gained through external factors like agglomeration in large cities. You can earn more and spend more. The difference in spending power between jobs is driving gentrification.
I don't think this article is saying those who can't limit consumption should limit consumption. It's saying those who can should do so. This certainly applies for a significant portion of the American population.
There is a difference between capitalism and materialism.

The former is a Western cornerstone; the latter is the crass idolatry that renders contemporary culture a disaster.

A few years ago, my city provided all residents with low flow showerheads - for “free”. They were even delivered directly to homes.

They included literature around reducing consumption and the importance of that for sustainability.

Enough residents installed these that it led to a city budget deficit, since water consumption went way down, and they therefore generated less revenue.

Their answer to this? Raise water prices.

Isn't that a good outcome? Water efficiency is a net good outcome for your city. Raising costs to recoup the deficit is ok with me, personally, if objectives like sustainability and efficiency were achieved.
Reducing net water usage by a city == good thing

Raising taxes on citizenry because they're using less resources == bad thing worthy of riots

Saving water is a good outcome.

It would have been nice if the reward for doing so was less cost, since that was one of the big marketing messages of the campaign.

Instead they opted to give us less for more - perhaps that was the intention all along.

It really is weird. We work hard to produce a lot of water and then we expect there to be a buyer for the water, simply because we worked hard for it.

I'd say reducing water usage was a good thing even if it lead to higher prices but unless the population of that city is growing it clearly is a waste of potential to have all that infrastructure sit partially idle.

Wasn't there anything else they could raise prices on? Something else with negative externalities?

Some that come to mind are garbage collection (our town reduced waste bin sizes) and parking costs.

At least were I live, raising parking costs is a surefire way not to get elected next time.
The problem described is further reinforced by our monetary policy. Devaluing money through inflationary policies encourages spending or 'investment' in equities to preserve buying power.

Deflationary policies encourage saving currency which creates a higher bar for investments and spending. It is deeply unpopular at the moment, but I believe deflationary monetary policy as the only meaningful solution to our current climate crisis.