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I'm loving the ghetto trailmix photos at the bottom.
Most of the mix pics on the front page are generated by the mixer. We plan to replace those with real photos soon.
The combination photos are fun, how did you generate those? Why would I use this rather than going to my local supermarket, and just building my own there?
I took photos of individual ingredients and then I composite them together on the sever according the ratio's you specify. That was really the core idea that made me want to do this site. There are other custom trail mix sites, but none of them let you SEE the mixes you create until it arrives in the mail...
"That was really the core idea that made me want to do this site"

It's always more fun when you find your inspiration - even if it's not specifically selling nuts in your particular case :)

You should consider making this into a subscription service
Good Idea. I hadn't considered that... I'm also thinking we might eventually allow you to order some as a gift (and send it gift wrapped)...
How are you handling actually creating the mix? Is it automated or manual?
Manual for now, but I have some plans... I'm sort of taking the lean approach: Do the minimum, see if there is interest, do a little more... etc...
I think the gift part is necessary. Otherwise, why am I buying this for myself? I can go to Trader Joe's and get some hazelnuts, apricots, sweetened cranberries, and mix them together myself, and it doesn't even take any time.

What is your value add?

I think the gift part is necessary.

Agreed. I don't agree with "it doesn't even take any time" as clearly ("...go to Trader Joe's and get some...") it does - far more than it takes me to click a mouse button, but still, the gift suggestion would seem a must...