HN Explorer

Ask HN: Good Book on Branding?

9 points by wellthisisgreat ↗ HN
I am trying to find a book on branding (creating brand identity, figuring out the positioning and so on) that would be comparable to "Traction" that is a great marketing / growth hacking (?) book.

Meaning the book that has some practical advices and at least a few deep / experimentally derived ideas.

Thank you!

5 comments

[ 6.5 ms ] story [ 34.0 ms ] thread
mindcrime
A couple that might be worth considering:

https://www.amazon.com/22-Immutable-Laws-Branding/dp/0060007...

https://www.amazon.com/Positioning-Battle-Your-Mind-Annivers...

https://www.amazon.com/Differentiate-Die-Survival-Killer-Com...

https://www.amazon.com/What-Sticks-Advertising-Guarantee-Suc...

https://www.amazon.com/Made-Stick-Ideas-Survive-Others/dp/14...

wellthisisgreat
Thank you! How did you like 22 immutable laws? I saw it recommended elsewhere too.
mindcrime
It's been a while (several years) since I read it, so my memory of specifics is kinda fuzzy. But I recall a generally favorable impression of it. Enough that I'll probably go back and re-read it at some point.