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There's a book from the philosophy circles by a prof that caught fire and made it to lay audiences. A central theme was inflation on with a similar theme. It's been a while since I read it. One theme was if what you're shilling is worthless it leads to dynamics whereby to distract from that lack of truth while simultaneously trying to get air from the junk flying around, it's always good to come with an alternative that grabs your attention. And hey, since we're not getting anything worthwhile done, each new new thing is darn cheap to make. I'll find it asap. Maybe a smarter person knows ... It was a long series in a uni journal I believe from brown in the US.
It's a cool idea, but without specific examples, it's hard to evaluate the validity of it. And without them, it's guilty of doing exactly what it accuses others of doing: polluting the mindscape with ideas that most people find difficult to verify.
The punchline:

> The buck stops with the arrival of a fully developed crypto-economy, the technological instantiation of what Confucius called the rectification of names. But that's another post, for another day.

(Aside from it being rationally questionable on its own, it's got nothing at all to do with the asserted topic of the post - telling verbal lies about social phenomena.)