Ask HN: Product development as a service business. Has anyone nailed it?

2 points by wannapreneur 4y ago ↗ HN

I have a small service business where we help founders without technical team build their products. We're a team of 13 based in India.

But the challenge I'm facing is, I don't know where my potential customers are, or how to reach them. Except that, I have leads coming in from my network but not always predictable.

Has anyone here really nailed this kind of business where the target customer group is so scattered and "hidden", that you cannot find them?

Is there any predictable sales method for this kind of business or is it not suitable for a business?

3 comments

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GianFabien 4y ago ↗

Perhaps you should check out http://steveblank.com/, there are lots of examples of startups facing similar problems to yours. In very simple terms you need to engage with the customer discovery process.

Have you reached out to co-working spaces, incubators, startup seminars and angel investors?

wannapreneur 4y ago ↗

Thank you. I'll check it.

I haven't tried to build partnerships like you mentioned. But it's something worth trying.