Poll: Do you use AdBlock?
Following on from the "See what Google knows about you" (http://news.ycombinator.com/item?id=2840916) thread, many HN'ers wrote that they don't really care what ads are targeted to them because they run AdBlock anyway.
So here it is - do you run AdBlock/some other mechanism that scrubs adverts from your browser?
Given the controversial nature of this practice and it's impact on the websites that rely on the advertising, I'm also curious if you work for a startup/company that relies on advertising for some or all of it's revenue.
44 comments
[ 5.6 ms ] story [ 102 ms ] threadYes - but I use the AdBlock preference which still shows Ads on Google Search Results Pages
[ http://googlesharing.net/ ] [ http://news.ycombinator.com/item?id=1062495 ]
Apart from those, regular ads don't bother me at all. I particularly don't understand people who feel that tracking is bad, when all it results in is a more targeted set of ads. If I'm going to see ads, I'd prefer ads for topics I'm interested in. Tracking for the purpose of ad targeting is a good thing.
After I installed Lion I haven't bothered to install Flash Player. Everything is much nicer even without adblock. My primary browsing stays in Safari and I hop over to Chrome for flash sites (youtube/slideshare/vimeo).
Under Linux where Chrome is my only browser, I just turn on click-to-plugin so Flash and PDFs don't auto-run (see about:flags).
Exception: even for sites I read regularly, if you are using that intellitext crap that pops up an add every time my mouse pointer slips over a keyword I'll both block your adds and stop visiting all together.
A good example of how to make money from advertising that might actually make money off of me is the referral code system that Amazon uses, where you can embed a link to Amazon that also contains your referral code and therefore makes you money off of sales. This is flexible in that it works for any Amazon product, and also user driven in that a user can choose to add a referral code link to their site. This is in contrast to advertiser driven systems like what Google runs where the ads shown on a particular site are determined not by the site owner but on a combination of algorithms Google controls, settings controlled by the advertiser, and the unspoken force of money given to Google by the advertiser. It's true site owners have the option of blocking particular ads, but that's far from the owners actually endorsing the products advertised on their pages.
So why do it? Googles search is (or rather was) good enough to find what I want and I would rather not pay more to buy through ads.
In addition there is the issue with annoying/flash ads, though that isn't much an issue any more because I block flash with a separate plugin.
I still consume though, buy goods and services, of course. And I'm not cheap about anything. But I try to do so on a cost-benefit-evaluation basis. When the impulse to buy comes (say, the new iPad that I see everywhere), I discipline myself to delay the purchase. After a while I often realize that I don't need or want it. Instead I might buy some activity like a small trip somewhere, or getting a massage or going to a health club.
Anyway, the best advertising imo is a good product my friends or people I respect will talk about and/or show me.
And in a way I hope most people don't ad-block, so that these models stay profitable. Otherwise advertisers will get even more aggressive and Captain Kirk will use a Windows Phone, smoke cigarettes and drink Coca Cola in his new BMW in the next Star Trek sequel all the time. That would be disappointing.
Finally, if anyone invents glasses that also filter out display ads on the streets, I'd buy a pair. Then I'd walk around undistracted, perhaps thinking something worthwhile. For example what the economy, and the world as a whole, would be like, if everyone had those glasses.
I do occasionally feel guilty about using it on sites which I enjoy, and know are ad-supported, but not strongly enough to endure it directly.
I'm waiting for someone to actually build a successful cross-site subscription system (ideally along the lines of dynamic pricing, based on your usage of a site, and what the statistical value of the ads you don't see, would have been)
Having to individually manage subscriptions for each of a dozen different interesting sites (and they're just the ones that even offer a subscription at all) is too much extra work.
The reasons are 1) because many ppl use it and - i need to test their experience with our products. 2) I just dont like ads, and dont care about "is it ethical?" stuff that has no significant direct impact on my business.