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I'm confused. I thought the main advantage of using inductive charging is that it could be a massive convenience boon. For example you could just place your mobile device on a charging pad and return when it's charged. This solution doesn't look to have any advantage over a standard charger. In fact it seems much more cumbersome and fiddly.

What am I missing?

Edit: I hope I haven't come across as snarky. I'm just surprised that this is what they've patented. I expected something else. Something more Apple and less Heath Robinson.

Apple wasn't interested in inductive charging until they could come up with a highly conspicuous implementation.

They'll leave unceremoniously plopping a phone onto a charging mat as an exercise for the Android plebes. Imagine the smug satisfaction that iPhone users will have as they meticulously wrap their headphone cords around their $199 iTower...

Not snarky--I feel the same way. Maybe it's not for a product that they intend to make, but just another piece for the patent portfolio?
Both of these are designed terribly. It's hard to believe this came out of Apple.