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How do they do it? Do they cheat and have a video for every minute of the half-day? Or is it actually a CGI rendering of the watch ?
The first watch on the landing page is video used as background with autoplay.

The second watch is Canvas on top picture. Once picture and canvas loaded, it animates time change on canvas.

Not all watches have precise time.

The one with the time and running chronograph has drop shadows on the subdial hands and some reflections of the chrono seconds register off the dial, but no reflection of the chrono seconds off the hour and minute hands.
It just keeps repeating the same 5 second interval for the classic 10 past ten time.
Nice, just wish you could walk into their ADs and buy watches. Most of our through the backdoor to the grey marke to be sold for double retail.
Are you in a western, middle eastern, or asian city? Most high end jewelers carry Rolexes as authorized retailers.
The parent is talking about how the market price is above MSRP right now.
They are hard to get at the AD; sports or the datejust impossible to get at the AD. I am based in England but I think it’s a global issue. Most the Batgirls, Datejust are on site like Chronext etc
only the featured watch photo on the homepage changes time. the others are fixed.