More importantly: Entrepreneur receives data from people voting.
You are signing up with Facebook Connect in order to vote. Which means he will receive more data to add to his companies database. I think this kid is to smart of HBS! He is outplaying everyone who is voting and not realizing that they are providing him datasets.
He's not 'crowdsourcing' his decision. Their final tally is not binding on him, and it doesn't have any immediate effect. Instead, he's simply asking for opinions.
I think it makes for interesting data, but let's call it what it is.
Genius twofer campaign... #1 the landing page from his press release (shouldigotoharvard.com) 301 redirects to collegebuddy.com, so that ensures all the high authority media links boost collegebuddy.com (which hasn't even been released yet... any bets it will be .edu leadgen?), and #2 to vote, you have to install the BookRenter facebook app, so that surely helps their Facebook marketing (you can also post to Twitter (gee thanks), or auth to Gmail and give access to your contacts (um, no)).
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[ 3.5 ms ] story [ 20.8 ms ] threadYou are signing up with Facebook Connect in order to vote. Which means he will receive more data to add to his companies database. I think this kid is to smart of HBS! He is outplaying everyone who is voting and not realizing that they are providing him datasets.
I think it makes for interesting data, but let's call it what it is.