In this post, we explore how a new Ad Tech ecosystem might look in the near future, operating in Web 3.0 with technologies such as edge computing, decentralized data networks, and artificial intelligence. We will discuss a vision of Decentralized Finance (DeFi) in which Ad Tech products become available on a decentralized public blockchain network. In contrast to the current Web 2.0, where companies are dictating data monetization models and do not typically share revenue with users, we envision that the future Internet will look different from how it does today, with users being equal participants and having an opportunity to profit alongside the traditional players in the Ad Tech system.
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