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Someone will always find a way to make money of someone's beliefs (and it's easier if they are political and / or religious beliefs). So I am not at all surprised that someone enterprising has found a way to monetise some Hindus obsession with cow dung and urine ..
>The cow—a symbol both of religious reverence and communal vigilantism— whose value in a modern economy, irrespective of the politics around it, one would assume should decline as increasing numbers adopt urban lifestyles far removed from an agrarian culture, is finding itself the fount of a new form of business.

Sounds like Christmas.

So, "Bull Shit Capitalism" got lost in translation on its way to India.
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no idea how i grew up in an indian household and didn't know about this
Using American households as an example, most young people growing up aren't reading the ingredients labels on the back of the product. Even so, there's plenty of unlabeled items that people are consuming. For example, only a small number of people are aware fish juice is an ingredient in many beers. https://www.nationalgeographic.com/culture/article/guinness-...
Side note but beef production is one of the mostly costly foods in terms of water and carbon consumption so any kind of cow protection is welcome in my opinion

Cow vigilantes exist because some folk are smuggling the cows and the poorer farmers cannot afford protection and risk losing their livelihood. So they setup vigilante groups to protect them from the smuggling market.

Gau rakshaks don't give a hoot about poor farmers. In India, the butcher shop is mostly owned by Muslims, and this gives the perfect opportunity for these "protectors" to round up unsuspecting people and steal their money. The fact that they are muslims give them the legitimacy to do so because they have been dehumaned by the present government.
Gau rakshak are real राष्ट्रवादी... मुल्ला
what no, gau rakshaks ARE OFTEN farmers themselves who are preventing butchers stealing their cattle, the farmers need the cows for their livelihoods
This post is five years old.
The govt is same, people are same. Nothing has changed, and is still very very relevant. Didn’t recently someone suggest cow urine as corona drug?
You'd have to be careful about doing this in the US, because I understand that, unfortunately, a lot of cow dung is contaminated with Grazon and other herbicides. People will get cow dung to fertilize their gardens, and accidentally sterilize them instead. Granted, given that it passes through the cow's digestive tract it'd probably pass through yours too, but I still wouldn't want to ingest large quantities of herbicide. This is all tragic and stupid, obviously. What could be a fertilizer is turned into a toxin.
In some Northern states , Cow is urine & dung are holy .. people suspected of holding cow meat/eating cow meat are murdered.