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never know wedding costs that much every yr, better than engineering earning ha!
you'd also be surprised at how intricate and involved the process can be. :)
Out of curiosity where does the "hundred-billion-dollar" estimate come from?
Here, we're referring specifically to annual revenue of event-based service industries. (Catering, Venues, Photography, Decor, etc.) The global market size for special events industry have been estimated to be around $500 Billion. Our initial focus is in US, which is THE top consumer for event services.
Interesting to see more people looking at this business. I didn't quite get it when Bloomberg Ventures set up "Link"[0] to go after a niche segment of this overall pie, but I guess there is a lot of money being thrown around and room for new players to step in.

[0] http://bloomberglink.com/gatherings.php