Ask HN: Would you fund a world-wide-web without tracking?
So, I'm working on a new idea to build a "friendly neighborhood" of the world wide web where websites respect the privacy of visitors and do not track them. Technologically I already know how to approach this, but I'm wondering about the funding model.
I'm thinking about building a community where people donate money and we distribute that among the website publishers, following a model similar to Humble-Bundle where supporters can decide how much money should go to the publishers and how much should go to us (so that we can fund our work).
Would you support something like that? I think even with a small community we could quickly help some folks that run great niche websites to switch to a more privacy-friendly funding model.
23 comments
[ 3.8 ms ] story [ 51.5 ms ] threadThe problem is not really money but rather the distribution of funds. A portion of the internet access fee needs to be set aside for public access web sites. Commercial web sites are on their own. To qualify for a portion of the proceeds, there will have to be some sort of application and approval process. Distribution to be based on traffic level above a specified minimum. Engaging in any sort of user tracking would be a disqualifier.
Lots of details here to be worked out but this is the most logical approach that will have a reasonable chance of working IMO.
This explains a lot of Amazon's success.
My proposal requires no additional effort from the user which is why it has a good chance to succeed.
Not really on topic but anything like that for art would be neat as well.
In general the idea is to take a cooperative approach though, publishers need a strong monetary incentive to not track users. I'm thinking about other ways to help publishers monetize websites in a privacy-friendly way, advertisements (without tracking of specific users and without retargeting etc.) would be another option but I'd prefer to find different solution. I know that this won't work for every publisher, but we need to start somewhere.
Idea is nice in theory but not bulletproof.
My site is already ad free and invasive tracking free so I have no real reason to join and I don't believe anyone donates money like that. Not in high enough numbers to be worth noticing anyway. You might get the odd nerd that's like "hmmmm well acktuallllly, I .." but they've donated like a fiver across the year
I wouldn't sign up as a user either if I'm honest. I'd just go read some other blog if it was paywalled and wouldn't notice a donate link if it wasn't
I do like the idea as an idea, I just don't think the world will do anything with it. This idea plus a better funding model than donations and we're at a maybe but even then I dunno if I could be arsed. That sounds like a lot of squeeze for minimal juice
If I were in your position I might get started by looking into the web3 blockchain hype. Built in superfan audience and might be niche enough to get you started ("the blogging platform of Web 3.0!" or something). I'd also look at web-1.0 webrings to find any pitfalls and shortcuts there, structurally your idea sounds similar to that plus payments
You might be positioned nicely there at a hunch, but I don't know any more about it other than it exists! :)
However things unfold, best of luck to this and any future projects!
Substitute with "please don't" or "please never", I appear to have combined the two and double negative'd myself.
I think a possibly more successful route would be to start with a niche cohort of people who like some set of niche websites that may not monetize well via ads but still have loyal readership/user base. Ideally sites that generate good, unique content on a regular basis —- content their readership loves. In this way you will find it easier to negotiate/pay the site owners and it will come with a built in audience that is likelier to pay.
The only way to build a privacy respecting world wide web is to actually build it. A honor-basis system of alternative monetization where advertisements are removed and the content provider achieves remuneration for their work is absolutely not in any way insurance against tracking. If anything, it means that overt tracking methods are less likely to be used. I would rather use websites where overt tracking is used and I know about it than websites where A/B scripting, header capture and other covert methods are used to surveil, influence, and characterize me as a potential user. The very notion of A/B headlines upsets me. You look, you see content, you look again- it's been changed!
A truly privacy respecting world wide web would consist of a VPN that completely replaces the worldwide internet and enrolls you in a nym mixnet system which fully provides routing, dns, and internal node points for all websites, complete with micropay built into the access of the site. Traversing the site equals micropayment for the use of the site. A SIPRnet for the people. Something we will never have and something which the government will do everything possible to erode because it would mean the end of the surveillance state.
In the fat decade I've been on HN, I've seen micropayment a few times each year. Because people think it is inevitable.
I've realized that the simple problem is accounting overhead. There are fixed costs to processing a payment. Most of them are potentially very small. But some are not. Like chargebacks. And lawsuits (because it's money).
Assuming they are evenly distributed independent of transaction size -- a dubious assumption because if transactions are small it takes more transactions to make money from fraud -- the percentage of revenue that goes into soft overhead of chargebacks and lawsuits is larger.
There's a general principle here.
There's more money in doing business with people who have lots of money. VRBO has lots of money for ads. You can make more money doing business with them than trying to get money from people bothered by ads.
Good luck.