Why Facebook Is Spending Billions on the Metaverse (johncoogan.com)

a great way to realize the metaverse has died is to not discuss it. let us begin

Ok, any explanation must link ads and ad serving to the metaverse as this is 97% of Facebook revenue. Please crack this first.

I figured it was because Mark Zuckerberg misread SNOW CRASH as an instruction manual rather than a satire and a not-necessarily-affectionate parody of 80s cyberpunk fiction.