Google's sidebar for rust is the programming language (google.com)

This is not a great experience for the majority of users. Even suggested questions like "What is Rust written in?" is going to confuse so many people.

Not for me -- I see "Rust is a multiplayer-only survival video game developed by Facepunch Studios."

Not for me -- even in private mode, not totally sure if that makes a huge difference. I get the Rust survival game.