I do care, this shows that Mark is following G+ moves, wich also can indicate that Mark is acknowledging the fact that G+ is a direct competitor to FB. and also, You can prove it yourself :
1) Add Mark to a circle.
2) You will see him popup in the list of people in your circles who have played the game
Of course Google+ is a direct competitor to Facebook, he acknowledged this from day one. Why is it such a big deal that he's playing a game on Google+? It'd be the same if the CEO of Vimeo was watching videos on Youtube.
The only thing this indicates is that Mark is keeping tabs on the latest hot news. It means that when a reporter asks him the question "Do you think G+ is a competitor to Facebook?" then he can give answer. The answer could be a simple no, but unless he's actually used G+ how could he honestly answer that question?
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