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Google is in a unique position that makes a rental phone model more attractive to them than to other OEMs. They should do it. It would make a huge difference environmentally and socially, nnd I would bet it would be the more profitable long term strategy.
I would love to see Google acquire Sprint and offer a package phone, tablet, Chromebook deal with unlimited 4G data.
I can't decide if that would be awesome or scary.

I think I'd rather see carrier/phone independence, which would be much more likely in a phone rental market where your carrier fee isn't subsidizing a new phone every 2 years.

I see the package deal being a rental offer so you can still have your rental market.
Ah, right on. Yeah that would be amazing.