It's an impossible problem. Either mom and dad are on Facebook or the kids are. That's why the kids always go to the newest thing: Snapchat and now Tictoc.
I'm wondering if Facebook will try to spin off another network, or maybe a different frontend on top of the Facebook/IG networks, to get rid of the Facebook branding problem altogether.
My (outside) impression is this is what PayPal did with Venmo. Venmo wasn't functionally superior, just "not your parent's money app".
We see the pattern in retail clothing. Parent companies recycle smaller brands through a multi-year trend cycle and raise up new brands when the last one gets too old.
Young users are we're the growth is, older users actually have money.
Facebook is a top 5 market cap USA business. They have to think about boring things like, you know, revenue, not just user base growth.
Considering that FB et al make their money from selling ads, I'm curious about the actual expected monetary value per customer in the younger vs older demographics. Is there any public research on this topic?
Really surprised. For years, they talked about Facebook as a utility, the dialtone of the internet. “Cool” was entirely unnecessary and actually very limiting.
So to come out now and say the new Facebook strategy is to be the cool app for the cool kids… it’s really surprising to me.
20 comments
[ 3.0 ms ] story [ 61.2 ms ] threadEven Tiktok is getting long in the tooth, 4 years old in the International market. I would expect the next hot new thing will launch soon.
Damn, if I needed proof I'm getting old...
My (outside) impression is this is what PayPal did with Venmo. Venmo wasn't functionally superior, just "not your parent's money app".
We see the pattern in retail clothing. Parent companies recycle smaller brands through a multi-year trend cycle and raise up new brands when the last one gets too old.
Facebook is a top 5 market cap USA business. They have to think about boring things like, you know, revenue, not just user base growth.
Considering that FB et al make their money from selling ads, I'm curious about the actual expected monetary value per customer in the younger vs older demographics. Is there any public research on this topic?
Young people will eventually grow old, have jobs, etc. The cycle continues.
So to come out now and say the new Facebook strategy is to be the cool app for the cool kids… it’s really surprising to me.
Can an individual buy one of these young adults, or is it only corporations?