Hey Startups: It’s Not All About Direct Sales–Guide to Partnerships and Channels (battery.com)

Nice marketing fluff piece for Battery ventures. But there is no insight on specifics or mechanics. Just a bunch of "pointers" stating the obvious of building a channel can be good for your bottomline. If you then want that reach out to Battery ventures for the real help.

Edit: And lo and behold the post is from one of Battery Ventures portfolio companies.