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I would choose an arena with higher barriers to entry. Why wouldn't Foursquare copy your key feature?
Well it's probably not interested in copying all the Filmaster features as it's not a movie service but a location-based recommendations service. So one of the ways to differentiate is to, as I mentioned in the blog post, provide a broader range of movie recommendations, not just in local cinemas (this is where Foursquare is also strong) but also on TV, Netflix and elsewhere - that's the next feature we're finishing now and releasing in September.