Curious - what is your bounce rate like? I'm in time-wasting mode so I watched a bit of the video to get an idea of what the product was but I would have much preferred to see some bullet points - or anything really - other than the video to give me an idea of what Chorus was about.
I agree completely. That was a terrible page to link to. I couldn't even be fussed.
Why would you link to your video page instead of your front page (http://www.getchorus.com/), which I assume is at least somewhat optimized for conversion/understanding?
I went to the homepage, and I cannot figure out what this company does. At all. I went to the Learn More page. Still don't know. Checked Case Studies, erm?
So, I "think" that they may already have data, and allow people to analyze it? Or does it harvest info? I'm not sure. Does it look at searches.
Ah, good catch - I didn't even think to check whether or not I was on the home page or intended landing page. The actual homepage is definitely better than the video page.
Also, on the video there is no need to spend over a minute showing someone how to register on the site. Jump straight to the product which looks really interesting.
Linking to your video page here was confusing. I wanted to quickly understand what your startup does and I can't do that from the page you linked to (not set up to watch a video). I assumed that you linked to your home page so I had to dig around awhile before I could figure out what it was.
Just including the "Customer Radar - High engagement, Increased Customer Satisfaction, All in Real-time" text that is found on most of the other pages on that page would have made the experience a lot better; specifically pointing out a link to the home page would be helpful, too.
(Tip for others: Click on Home after clicking on the link for a list of bullet points.)
Mentioning that you were rejected comes off as an intention to "prove PG wrong". You should build a great app to do yourself and your customers justice, not to one-up somebody.
The pitch needs to be simpler, I gave your video a chance but you showed me how to enter fields on a sign up form. Didn't finish the video so can't comment on the product.
I find it particularly awesome that these guys continued to build their product even after they were rejected. Gratz to them. It's by no mean a "prove PG wrong" but a "We've been rejected, so what? Here's my app, check it out!"
Thank you for taking my criticism as constructive. I don't mind the downvotes as its great to see feedback being handled positively!
All the best to you and fwiw as someone else mentioned, I specifically clicked on this post because i was in "i need a distraction" mode. So I did give your video a shot, but it's hard to listen to 5 minutes of talk.
Just from my perspective I'd like the core of the message to hit me in the face in the first 30 seconds. Then you can drill down into the specifics as time goes on. If you research how newspaper articles are written they use the same concept. They give you the core of the story in the first paragraph. Then as you read more the details and nuances of the article are better articulated.
It takes in anything your customers say in real time (tweets, blogs, surveys, but mainly email)
Then it analyzes all the data, figuring out who's happy, who's unhappy. You can then search the results. Main example: type in a product that your company sells, Chorus will tell you how your customers feel about it, how the feelings are changing over time, and what you need to address now to make your customers more happy.
Minor correction: On your front page (http://www.getchorus.com/) you have a carousel of screenshots from your product.
One of the screenshots (Trending Topics) is of spreadsheet/tabular data where the first item says "Frustrated (Repitition)" [sic]. You should remove the spelling mistake from the image as it is very apparent, being the first cell in the spreadsheet.
This looks like a thoroughly useful product. I love the fact that it basically tells you what the most important thing you should work on to improve customer happiness is!
If you have lots of customers making lots of noise about lots of different issues it's going to be very hard to prioritise which of the various and apparently equally important squeaky wheels should get the grease (ie. your limited time) and this looks to me as though it would be an invaluable asset in helping make those types of decisions.
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[ 1.9 ms ] story [ 65.2 ms ] threadWhy would you link to your video page instead of your front page (http://www.getchorus.com/), which I assume is at least somewhat optimized for conversion/understanding?
So, I "think" that they may already have data, and allow people to analyze it? Or does it harvest info? I'm not sure. Does it look at searches.
Seriously, I don't understand.
Just including the "Customer Radar - High engagement, Increased Customer Satisfaction, All in Real-time" text that is found on most of the other pages on that page would have made the experience a lot better; specifically pointing out a link to the home page would be helpful, too.
(Tip for others: Click on Home after clicking on the link for a list of bullet points.)
Mentioning that you were rejected comes off as an intention to "prove PG wrong". You should build a great app to do yourself and your customers justice, not to one-up somebody.
The pitch needs to be simpler, I gave your video a chance but you showed me how to enter fields on a sign up form. Didn't finish the video so can't comment on the product.
All the best to you and fwiw as someone else mentioned, I specifically clicked on this post because i was in "i need a distraction" mode. So I did give your video a shot, but it's hard to listen to 5 minutes of talk.
Just from my perspective I'd like the core of the message to hit me in the face in the first 30 seconds. Then you can drill down into the specifics as time goes on. If you research how newspaper articles are written they use the same concept. They give you the core of the story in the first paragraph. Then as you read more the details and nuances of the article are better articulated.
HTH
http://www.greenplum.com/products/chorus
Then it analyzes all the data, figuring out who's happy, who's unhappy. You can then search the results. Main example: type in a product that your company sells, Chorus will tell you how your customers feel about it, how the feelings are changing over time, and what you need to address now to make your customers more happy.
One of the screenshots (Trending Topics) is of spreadsheet/tabular data where the first item says "Frustrated (Repitition)" [sic]. You should remove the spelling mistake from the image as it is very apparent, being the first cell in the spreadsheet.
If you have lots of customers making lots of noise about lots of different issues it's going to be very hard to prioritise which of the various and apparently equally important squeaky wheels should get the grease (ie. your limited time) and this looks to me as though it would be an invaluable asset in helping make those types of decisions.