They could drop a bunch of high-value resources and information at that URL, and then also have a nice big button to go to the business site and play it all off pretty nicely
Was just thinking the same thing, they could rename the A/V connector site to something else, and capitalize on covid.com in a big way, such as creating a covid information aggregator?
I have brain rot from observing all the horrible ways people manipulate and consume the internet, so maybe it’s just me but… I think a website at covid.com with information about covid and a link to a for profit website for a business with the same name would do more harm than good.
It all depends on how they choose to do that sort of thing.
There is nothing at all wrong with the business link. They had it pre pandemic.
I would appreciate a positive take, potentially their story, how this even became a topic for discussion, and who knows?
Personally, I tend to focus on how people use the Internet in positive ways. The ones not wound up too tight are having a good time, and the more the merrier.
I think it's the same as Corona the beer brand. Nice random boost but not something to make a big deal about. Just keep the brand going and don't turn it into a joke even if some of your customers do!
> don't turn it into a joke even if some of your customers do!
I remember seeing pictures from some house party in New Jersey that got broken up during the lockdowns. It was corona-themed and the partygoers were dressed in hazmat suits and drinking cases of Corona.
Not exactly the kind of imagery you want someone to remember about your brand.
Corona is a general-purpose beer, perhaps more than any other due to its ubiquitous option of having it with or without lime. Its use in terrible events is a red herring, like when the stealth bombers started using Kubernetes and some wondered if it took away from the individual developers' efforts. (I think it probably does, but is the same with any foundational open source project.)
In the 90s there was also a famous eurodance song called The Rhythm Of The Night, by the artist name Corona. Its been stuck in my head for almost 2 years...
I feel like that's a missed marketing opportunity. They could have put up a small banner at the top that explained the name as well as links to CDC/WHO sites. Easy way to earn goodwill as a company.
lucrative property, I would have pivoted that site every 3 months over the last 2 years
Knowing me, I would probably serve different websites based on what the databrokers said about you lol, gotta move those Q-branded coffee mugs somehow! I would probably have the same factory in Shenzhen selling masks, blood oxygen meters, and conspiracy merchandise. the ad space would distinguish on their own.
An executive of the company that made the Ayds appetite-suppressant candy was quoted as saying, "The product has been around for 45 years. Let the disease change its name."
There was a company named Covidien that made medical equipment, including ventilators. They were purchased in 2015, so the name is not used anymore. But imagine the jokes.
I work for the company that bought them. Oddly, no one has made a joke along those lines, even though the name is used to refer to those parts of the company daily.
During hospital visits over the pandemic I've noticed plenty of their branded medical bits scattered throughout the gear. Pulse oximeter sensors comes to mind, but I know there's more. Maybe it's all new old stock at the hospital.
It is also a first name. A Dutch DJ was called 100% Isis. She later renamed herself to Isis, her first name. This all took place in 90s and 00s I don't know if she is still active. I liked the name.
I seem to recall an infosec article recently on Hackernews that cited work by someone with the first name Kovid. (It may have been Kovid Mehta.) I thought oh, boy, that guy's parents are not going to live that one down...
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[ 3.3 ms ] story [ 93.2 ms ] threadThey could drop a bunch of high-value resources and information at that URL, and then also have a nice big button to go to the business site and play it all off pretty nicely
Unfortunate does not have to be a part of their story though. That seems to be what a fair number of us see anyway.
There is nothing at all wrong with the business link. They had it pre pandemic.
I would appreciate a positive take, potentially their story, how this even became a topic for discussion, and who knows?
Personally, I tend to focus on how people use the Internet in positive ways. The ones not wound up too tight are having a good time, and the more the merrier.
Could be way worse!
I remember seeing pictures from some house party in New Jersey that got broken up during the lockdowns. It was corona-themed and the partygoers were dressed in hazmat suits and drinking cases of Corona.
Not exactly the kind of imagery you want someone to remember about your brand.
One I cannot always shake is of all things, "Safety Dance" by Men Without Hats...
Dunn Dunn Dunn de da dunn dun, de da dun dun de dun dun...
And from the club 12" mix:
S... A... F... E... T... Y...
Fortunately for me, the tune is a good mood, kind of silly reminder of good times. I don't mind it sticking around for periods of time.
Maybe reading this shakes your earworm loose!
> [1]
AV concerns, legend.
[1] https://www.covid.com/en/contact-us
Knowing me, I would probably serve different websites based on what the databrokers said about you lol, gotta move those Q-branded coffee mugs somehow! I would probably have the same factory in Shenzhen selling masks, blood oxygen meters, and conspiracy merchandise. the ad space would distinguish on their own.
We can choose to not be shitty.
kinda … meta
Oh I get it now
https://en.wikipedia.org/wiki/Ayds
https://9gag.com/gag/amPv9e9
https://techcrunch.com/2014/07/07/isis-mobile-wallet-rebrand...
The real irony is giving the name of an Egyptian goddess to an Islamist group.