The Balmuda Phone is a compact Android phone from a high-end toaster company (theverge.com)

I am based in Japan and naturally Balmuda makes quite an impact here with their home goods. It’s not entirely surprising that they teamed up with a Japanese electronics company to make some lifestyle products. I suspect the phone will have reasonable sales inside the market but nothing sustainable. It appears to be more of a “look what I got” lifestyle accessory for people in their 30s.