The ultimate filter is: do not visit the website. It comes down to the cost of having the freedom to do the filtering yourself vs. outsourcing that effort to a company sharing (some of) your values.
The latter locks you in since you are in no position to change the company's mind.
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[ 2.5 ms ] story [ 22.8 ms ] threadThe latter locks you in since you are in no position to change the company's mind.