Wow. For a long time I've felt like I see negative article after negative article about Facebook with little widescale response. This feels different. Not like every company will do this-- some will inevitably prefer the free marketing of social media platforms-- but it feels like pushing away from (at least some) social media is becoming really mainstream.
Personally, I'm with it. Feels like it's been a long time coming. I try to minimize my exposure to social media but I'm also old enough that I don't mind it much at all. I think it's the youth, girls especially, that are receiving the most exposure. And for many of them, the alternative in their minds is being socially ostracized. It's an awful situation to be in
What might be less visible is emerging/growing businesses which skip over building SoMe identities due to the absurd work and cost in acquiring and keeping the audience. Instead it’s practical to sponsor disposable influencers, run sales promotion and other forms of traditional advertising.
Also according to the article, Lush is saying that social media consumption and Lush's brand are in direct conflict, whereas maybe other brands don't have such a strong conflict with social media consumption.
I wonder if they'll sneak back on Insta after all the negative PR about facebook has died down.
Facebook probably doesn't drive sales but I think Insta is huge in the beauty industry.
Lush tries to position themselves as a very high end bougie brand so this move imo is more indicative of negative smoke signals for Facebook PR than anything. ie it's a branding play by Lush- we're so fancy we're not even on facebook!
Pretty savvy, tbh. Lush has nice products but at the end of the day the $15 bath bomb is really just scented baking soda that's gonna drain out with the rest of the bath water.
The Lush virtue signalling has front-run other conscientious consumer trends like low/no plastic packaging, refillable containers etc. I am sure plenty of others will be watching to see if getting off facebook translates to a new brand premiuim.
Lush is a very "woke" company so it isn't surprising to see them lead on this front. Personally I do think people should consider getting out of social media altogether, if only for their own sanity. I agree with the quote "Social media is mental illness’s most significant accelerant" (https://twitter.com/Jason/status/1437161583503757313). But leaving that aside, I am simply not sure humans are meant to have the degree of connectivity and forced uniformity that social media suggests.
8 comments
[ 3.0 ms ] story [ 31.9 ms ] threadPersonally, I'm with it. Feels like it's been a long time coming. I try to minimize my exposure to social media but I'm also old enough that I don't mind it much at all. I think it's the youth, girls especially, that are receiving the most exposure. And for many of them, the alternative in their minds is being socially ostracized. It's an awful situation to be in
Also according to the article, Lush is saying that social media consumption and Lush's brand are in direct conflict, whereas maybe other brands don't have such a strong conflict with social media consumption.
Facebook probably doesn't drive sales but I think Insta is huge in the beauty industry.
Lush tries to position themselves as a very high end bougie brand so this move imo is more indicative of negative smoke signals for Facebook PR than anything. ie it's a branding play by Lush- we're so fancy we're not even on facebook!
Pretty savvy, tbh. Lush has nice products but at the end of the day the $15 bath bomb is really just scented baking soda that's gonna drain out with the rest of the bath water.