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how interop-able do you make stuff?

Do you decouple google's raw crawl data from it's ranking algo? what about it's million other components and source?

We can start with social networks and then move on to search engines. Interoperability for social networks is already solved so it's a matter of getting the politicians on the same page to force Facebook/Meta and Twitter to support the protocols. [1][2]

1: https://en.wikipedia.org/wiki/ActivityPub

2: https://en.wikipedia.org/wiki/Mastodon_(software)

apis would have to have a cost. I can't see how you scale free.
Yes, they'd have to develop paid offerings instead of subsidizing everything with ads.