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Also mentioned, not a new Madison startup but a newly famous one: murfie.com
i only see 4 here, where are the other 10 ?
Listed on 94labs page, which I linked to. I only wanted to highlight my favorites, the most interesting.
Of all those companies I think I worry more for Zoomshift than any of the others. Having worked in the restaurant business through middle and high school and part of college, every owner has slightly different rules around trading shifts, scheduling, etc.

Maybe they have a crazy customizable rules engine that owners can easily configure their own rules - that would be a killer feature. Without that I'm not sure they can break into many small-to-medium sized restaurants.

The other killer feature they could implement (if they don't already have it) is branding customized for each restaurant chain and/or owner. If your local restaurant that has 8 locations could get a customized version of Zoomshift for a reasonable monthly charge, had customizable rules and incredible support - that would be a no-brainer for most restaurant owners.

Good point. I hadn't checked them out before, they were part of the previous cohort, but it looks decent. Although without seeing a real user procession it's difficult to say, their site explains it more as a collection of features.