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I'm really fairly confused: does Google, or any of the partner manufacturers, actually think these will sell at this price?

Or maybe this is a bid for the enterprise? I'd imagine they're the only group for whom a completely managed laptop is worth such a price premium.

I doubt enterprise will touch these. They have even harsher application dependencies than consumers. Even in the niches where it would work (ie. travelling salesmen), enterprises buy hardware in bulk so they'd probably just keep buying what they buy for everybody else.
That's what I would have thought.

Which leaves the question: what consumers do they think want these?

These have been on sale for weeks?
Entirely possible - I just received the email from chromebook team today.

"You asked to be notified when Chromebooks became available. We're pleased to inform you that the Samsung Chromebook Series 5 is here: a fast, simple, and secure way to get online."