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The article reads like a press release from Strobe. Is there any Journalism involved here?
It's TechCrunch, so no.
So I actually talked to them about the product, logged in and played around with it. I'm not a developer, so I can't get into the nitty gritty specifics to the extent this community would appreciate. But if the idea of centralized code management, push button deployment/rollbacks, integrated push button add-ons for backend services, authentication, social, & persistence all built on top of popular html5 frameworks isn't exciting or interesting to developers, what is?
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No demos, movies, or anything? Just a sign saying 'we use SproutCore and PhoneGap'?

The blog is just a list of conferences you went to?

No refunds? (There was a good discussion on here about why that's a bad idea, and why 'refunds for any reason whatsoever' is a lot better. Sadly, I don't have the link.)

I might take a look once it launches, but most likely I'll have forgotten about it, since you gave me nothing to lock onto. It's just a generic SaaS right now.