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> DuckDuckGo is increasingly a rarity, when it should be the most standard kind of company in the country. It is a successful ...

Unfortunately, DDG's search results have turned to complete and utter shit over the last few months. Now they're so bad I'm literally forced to use Google (which I hadn't used in years) just to find _any_ relevant search results for anything related.

Unless they roll back whatever they started doing a few months ago, I doubt DDG will be viewed as successful in a few years. :(

DuckDuckGo relies on results from Bing, so it is possibly Bing that has gone downhill.
Curious if you tried Kagi Search?
> Like all top-heavy systems, this one can’t last. We should—and soon will—have thousands of DuckDuckGos, all innovating in ways that improve the user experience, competing with each other to improve quality and to serve different sectors of the population that might want different things.

LOL. And then the natural consequence of such competition is consolidation after a few years. Has the author ever watching business cycles once in their life?

Policy frames business cycles, there is nothing "natural" about it.
Of course it's natural. The fact that hierarchies exist among all animal species is not the fruit of randomness. It is precisely how power concentrates over time, and the same thing occurs in all human endeavors, including corporations.