Does Social have a Real Life Value?

We're all social online. Many of us use many different mediums to share our thoughts, opinions, and news with a following of people we call our friends. Why do we do this? Is there an incentive to the sharing of information? Currently, people are socially active because they feel as if it's a rewarding experience, metaphorically of course. We are all social online to connect with others. What if there were incentives to being social, and those incentives actually initiated real life experiences with our true friends in a real world?