We Need a "TRUSTe for SaaS Apps" (glasseyonsaas.typepad.com)

I agree, there is a real opportunity there. The "seal of approval" businesses are great. You get paid for doing almost nothing, so it has very high margins. The customers prominently feature the seals on their sites, and pay you for the privilege for promoting your brand, giving you SEO and making your business go viral.

do you know what TRUSTe actually is? its nothing. it doesn't say what a privacy policy should support, only that such a policy should exist. whats in the policy? irrelevant. TRUSTe is completely meaningless, which is what you would expect from industry self-policing measures.

What, we need another one of those rip-off leeches? No thanks, there's already enough Verisigns in this world.

I could use something like this. We lose plenty of business because "I'm not confident giving my data to people I don't know much about".