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Ask HN: I have a 40% click-through. Should I start building?

6 points by p0larboy ↗ HN
A few weeks, I released a marketing page ( http://78a31277.dotcloud.com ) for a web app idea that I had. So far there is around 40% click-through to the "plans and pricing" page which kinda imply that there is demand right? So should I start building?

14 comments

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doki_pen
Why not? Unless you have something better to work on, I'd say go for it.
grah4
I would use the email signup % on that page as the indicator for validity. Over 5%? Do it.
p0larboy
the stats there are pathetically little :(
grah4
I think the pricing page is giving you a high ctr % because it's really the only option for a visitor to understand the product.

Perhaps you should work on your template and include a simple features page as well. CTR from features -> pricing would be more meaningful than what you have atm. The very best measure though is email subscribe opt-ins (bonus points for double opt-ins).

Although you should really have a statistically valid number of uniques to qualify the idea (a few k). Keep working on your process and generating more ideas and you'll find something with market fit!

polyfractal
Depends on how little. 0.5% is not an unreasonable conversion rate for product purchase. 1-5% is probably good for email signups.

A lot of people click through to pricing pages just to see what it is like. I do that, even when I know I won't be purchasing the product on that visit. Only signups and clicks on "Buy Now" are legit stats for conversion numbers.

darkxanthos
Click through is less important than the number of people clicking into a certain plan and signing up for beta. That would be a good conversion rate. If that's 40% then hell yes!
darwindeeds
It will help a lot if you moved the email signup to the homepage... Its not bad that it is in the "Plans & Pricing", but it helps to promote the free option and get people to signup.
petervandijck
The clickthrough rate is high because there's nothing else to click on. Doesn't prove demand, sorry.
jbhelms
One problem that I see is that I did the "Get a taste" thing and it just spun and spun and never did anything. I am now a little apprehensive that I gave your app access to my Facebook posts.
p0larboy
No worries.. Nothing is kept on the backend, in fact there is no backend~
4midori
Did you just use Google ads to draw traffic?
fezzl
I wouldn't use click-through rate to your pricing page as an indicator of anything. It's just too weak and remote.

Try getting people to type in their credit card numbers and click purchase. That is better, if you're going to use the "utilize landing page to measure demand" tactic anyhow.

TuaAmin13
Browsing your site, I would kind of suggest that if you got an email address after clicking on pricing & plans (ie they clicked on 1 plan) then that'd be a worthwhile number. The pricing and plans page by itself I would argue is rather meaningless when you have 2 apparent pages of content.

I'm not saying there's not demand; I'm just saying your pricing page CTR doesn't mean exactly what you think it means. There's no FAQ I could have gone to or an about; just 2 offsite links and the pricing page.