Japanese “Card Contained” Stationary (qprc.jp)

It's a lot of different kinds of stationery in the form factor of a card, presumably for easier portability. For example, the top of the list has a ballpoint pen and a mechanical pencil that can be removed from the card. The third on the list has scissors, a cutter, and a paper punch.

Here’s an English version from the same site: http://www.qprc.jp/index-e.html