Professional gamers can now earn a decent living from streaming their play, even if they don't win tournaments and what not. You just need to play the game and gain a viewership.
One very unique thing I've noticed about Justin/TwitchTV is that many of the viewers are willing to, and actually want to watch commercials to support the casters.
I remember a big part of the whole Warp Prism controversy on Reddit having to deal with it blocking commercials. That alone is a really big positive sign in my opinion that this is really going somewhere.
In no other channels have I seen people so dedicated to watching something that they want to watch the commercials. I think it has to do with the fact that viewers know it directly supports that caster alone (and a little to JTV of course). The money isn't all collected by the TV channel or network and then given out in contracts to writers/actors as they see fit. It's literally, you get paid on how many viewers you get. The correlation is direct.
I think that alone is a really new and awesome concept in media advertising that nobody else (that I know of) is capitalizing on in quite the same way.
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[ 3.3 ms ] story [ 18.5 ms ] threadProfessional gamers can now earn a decent living from streaming their play, even if they don't win tournaments and what not. You just need to play the game and gain a viewership.
I remember a big part of the whole Warp Prism controversy on Reddit having to deal with it blocking commercials. That alone is a really big positive sign in my opinion that this is really going somewhere.
In no other channels have I seen people so dedicated to watching something that they want to watch the commercials. I think it has to do with the fact that viewers know it directly supports that caster alone (and a little to JTV of course). The money isn't all collected by the TV channel or network and then given out in contracts to writers/actors as they see fit. It's literally, you get paid on how many viewers you get. The correlation is direct.
I think that alone is a really new and awesome concept in media advertising that nobody else (that I know of) is capitalizing on in quite the same way.