Tell HN: My Microstartups make $500/day while I'm sleeping
I’m Hari, and I’m a serial Microstartup Maker. 2021 has been an amazing year despite the pandemic where I reached my recent goal of $500/day. Compounding works everywhere, even in microstartups. It took 3 years to reach to $300/day but just 4 months to $500/day. The business model of my microstartups is a mix of App sales, subscriptions, affiliates and ads. I'm now spending just 10% of my time to maintain and fix bugs. My next goal is to reach $600/day.
My Microstartups Rewind 2021
* Revenue - $117K/year (67% ▲)
* Expenses - 3K/year
* All time high revenue - $15K/month in Dec (18% ▲)
* Daily goal - $500/day reached in Dec
Visa List - https://visalist.io
* Revenue - $50K/year (39% ▲)
* All time high revenue - $8K/month in Dec
* Total Users - 2.6M/year
* Active users - 250K/month
AnExplorer - https://anexplorer.co
* Revenue - $50K/year (95% ▲)
* User growth: 130% ▲ yoy
* Active users: 350K
ACrypto - https://acrypto.io
* Revenue - $10K/year
* Active users: 30K
Tech Stack i used: Android - Java Firebase VueJS GoLang
179 comments
[ 5.8 ms ] story [ 232 ms ] threadGood job
1) Learn the tools to build your product.
2) Research some product / markets, see what other products are out there. Chasing some noble idea, or "hidden gem" just to gain first-move advantage isn't all that, IMO. It's almost always better to join an existing market where proof of concept has already been done for you. Even better if the existing products are stagnant or lacking.
3) Figure out a business and marketing plan, doesn't have to be the most complex thing in the world - but it forces you to do some research before just diving into something blindly.
4) Start developing your MVP. Reach out to users in the relevant places, which means going to forums, twitter, subreddits, etc. Try your best to get user feedback, iterate your product on said feedback. Any money you get from donations, purchases, gifts, family, whatever should go towards infrastructure and marketing.
5) With enough users, look into how you want to monetize your product. Ads? SaaS? Purchases? Lots of ways, but they all have their pros and cons.
But, to be honest, it's a lot of work for a single developer. Especially if you're not already experienced with all the various aspects. You're basically gonna be doing everything on a smaller scale. Lots of things to learn, lots of things that can go wrong.
And importantly, it can take years to build up a userbase large enough to live off the project. Sometimes you never grow to that size, and the product life-cycle has peaked, on its way downwards.
The people that do this kind of stuff, have tried and failed multiple times before. But there's always something to learn, which you'll take to the next project.
Depending on your disabilities it may be a tough road. The common wisdom is that most businesses fail — it takes a lot of skill, creativity, luck, and hard work to make a business that generates income, even for people without disabilities. I would say if money is your sole objective you might be better off doing light contracting work.
For generating business ideas, you might look at this post from IndieHackers creator Courtland Allen. He lists a lot of the pitfalls about business ideas he's seen when interviewing indie hackers: https://www.indiehackers.com/post/how-to-brainstorm-great-bu...
You might also want to limit your idea generation to businesses that will reliably generate income month-to-month (if that's important to you). And if you want it to be lucrative you might consider a business that solves problems for other businesses (since they tend to have money and are willing to spend it if your service is valuable — it can be hard for consumer apps to be very lucrative).
One thing I learned as someone with limited abilities is that it helps to be very clear about your own goals and spend some time thinking about a roadmap of what tasks (marketing, developing, etc) will help get you there. This is so you can minimize wasted time and effort, which is extra precious when you're limited.
I made https://extensionpay.com and it generates a couple hundred dollars a month with very little ongoing effort. It also helps other developers generate revenue from their browser extensions, so that gives me a good feeling.
For example, my side project was not built for scale (was just a hobby at the time) and now needs rebuilding. I also wasted too much time perfecting things I thought mattered, but didn’t affect customers.
how?
What's most attractive to me is the claim that the creators now spend little to no time on maintaining or fixing the products, and it just sits there and makes money. Is this actually a realistic representation? If I just think about the projects that I maintain(ed), there's almost always something to do, something to fix, some library or tech that's been deprecated/patched etc etc. The idea of just creating a product (let alone a few) that just "works" nowadays and requires minimum attention is pretty mind-blowing.
Does anyone have any advice/books/resources on creating such products?
This obviously does not work if you feel like all your code's libraries must always be on the newest version because simply keeping several projects' code running with the latest thing is quite a bit of work.
I have a profitable project that is still running on PHP 5 on Ubuntu 14 and it seems that now I finally will have to upgrade things, but it will be a single upgrade now after many years that may take 1 day instead of 20 separate little ones that may have cost 1/2 day each if I always had kept up to date.
This is a very insightful comment. For my last project, I spent a long time doing the opposite of this. A good lesson to learn.
I think part of making this distinction comes down to whether the creator thinks the product will ever be 'done'. A lot of products are run with the assumption (implicit or explicit) that they'll keep getting updated as long as they remain viable as a business. Either approach is a valid but they're both choices. Though you may have to choose right from the start, as for some products only one of the two is viable.
You're not 100% wrong - there is always stuff to manage, but there's a big difference between a full-time job and a side project that you spend a couple of weeks maintaining.
If this person spends 10 % of their time just on maintenance and bug fixes, I'd assume they spend just as much on marketing, customer service, etc, meaning they "work" for 20 % of their time -- which is almost a full time job at that point.
The first was a mortgage web site. I bought a domain for $6000 that matched a top mortgage search term. The front page of the site scraped the latest mortgage rates, and the rest of the site was well-written mortgage advice written by me and First Wife. The site just had a form you filled out to speak to a mortgage advisor. When it launched in like 2007 I got about $400 for each time the form was completed. (It was less after the Great Recession)
The other site was a private TV torrent tracker that closed in 2013 due to legal pressures. Barely touched the code in 7 years. It made a total of over $13m.
That said, there is always opportunity for someone with a bit of drive and some specific domain knowledge.
I was under the impression that most private trackers run without a profit, at least the reputable ones. Are you telling me PTP/BTN/HDB sysops are loaded?
Back then we took credit cards with PayPal and PayPal were on our side. We had our own personal account manager because we were moving so much money. PayPal had a login for the site and they would go in every few weeks and make sure we weren't doing anything too shady. What would happen is that every couple of months our competitors would claim we were actually selling child porn, and PayPal would be forced to immediately close our account while they investigated. I guess this is a good technique to close down any small business reliant on a merchant account.
We never intended to make money at first. We just wanted to cover the hosting bills and asked for donations. It's just that by offering upload credit as an incentive to donate, we created a market. And the donations far outweighed the costs over the long run. The total was probably more than $13m because I only queried the SQL data and I'm not sure we logged the donations at first.
Also, we were a very niche TV tracker, so we wouldn't have anywhere near the user base some of those other sites have.
Cool, I used to run a service where I break into peoples' homes, take everything I can carry and sell them on. With this business, I was able to make $35 million in 2014. Non-taxable income, obviously.
Datamining, ad networks, peddling, piracy.
Yes, our site was ethically wrong, but I'll add that the studio holding the copyright to most of the items on our site used our site to download their own material and it was brought up in board meetings. The studio staff would occasionally send me PMs on the tracker when we got something that was pre-release and ask us to take it down until it had aired on TV.
After we closed down the studio borrowed the name of our site and set up their own legal streaming service, finally.
And even if not, you’ll still always think about your project to figure out how to get the next 5% of extra revenue from it, and stress about whether you’re doing things as well as you could.
I don’t recall ever having something where I could just kick back and relax.
Congrats by the way!
Anyway, best of luck to continued success and growth.
Organic channels are your lifesavers, the ones which will make your microstartup successful, so start working on them from day 1.
I have few things planned for 2022.
* I see a potential problem, see if I can solve it. See if it's already being solved, if not I pitch the idea to few people. If atleast 50% got excited. I pick this idea to build
* I set a goal on day 1 on what the microstartup should achieve once its launched. * I try to take no more than 4 weeks to build it.
* I do a public launch in IH, PH, Twitter, LinkedIn, Facebook and Reddit. In few weeks if I reach the goal that I set at the beginning, then I continue working on it to improve. If not then I will drop it and move on the next.
You have objective in making this choice, most people cling on to the sentiment.
I’ve tried micro startups in the past. I build a landing page, get Google AdWords, maybe put out a post on Reddit or HN, and then…nothing. No signups, no comments. Maybe I’ve just picked the wrong ideas, but I can’t even get people to say “this is bad.” Just silence.
Seems easier when you’ve already built some clout and have a following. But also seems like I’m doing something wrong.
Do you have a specific example of how you did it? A link that you can share?
The frugal way is to make something they genuinely want to share to their audience, but, for some, you can also just pay them.
You can find problems in your day to day life. Travelling is another way of discovering new problems. Every problem is not worth building a solution for. Only the burning ones with business potential.
And how do you find these 'few people' to pitch to? You would have to find the right people with skin in the game, who are actually impacted by this right? How do you do that? For me, this has always been the part I could never crack.
He said „lack empathy for building this particular type of software“, meaning you would not be getting enough emotional feedback (due to lack of connections).
To give a more concrete example, I know of a successul life insurance company. It was started because the founders had a bad experience with purchasing life insurance. They then worked with (and as) life insurance agents to better understand the customer (and insurer's) needs. THEN they built a company, one solution at a time.
Q: I am having trouble with X; do you have any tips?
A: You are bad at X (but rephrased to make it sound like a character judgement).
Its good feedback that it is worded in a way that has ambiguous meanings, one of which (you are a sociopath) is an unwelcome character judgement. But IMHO the charitable interpretation is perfectly practical and important feedback: Don't build products for users you can't talk to and learn from.
Think about it like this. If you show the product to a handful of people that you imagine to be ideal users, and NONE of those people are excited enough about your business to share it with others, then what chance of success do you really have?
To give you a concrete example. I made an app that was a pretty revolutionary take on reading short stories. I had a few friends try it out, all of whom were passionate readers. They said they liked it, but I could see that none of them opened it again after their initial test. To me, that was all the signal I needed to pivot to something else.
My experience has been totally different here.
We found people to be biased toward being polite. So we found "being excited" was a bad signal for what to build.
The best signals were when people offerred things that actually cost something e.g. reputation (by putting us in touch with important people), money or time (if they're people who valued their time highly).
We still haven't found any crazy level of growth though so maybe it is easy and we're just doing it wrong. Who knows.
It's a short book without fluff, I recommend.
For example: - "This is awesome! I would absolutely use this if it would just have this one extra feature it does not have now." --> I absolutely don't care about this product. Please leave me alone. I have better things to do.
I think OP agrees w/ you and this is their key point -- you can ignore everything they say and just look at how, or whether, they use it. More generally, I think it helps to try very hard to get at the underlying problems people have, and try to make those problems go away. People will use very terrible software (interfaces) if it solves a real problem for them. I think your signals are good generalizations to be clear, I just think we (all of us) regularly gloss over problems by focusing on tech, design, or otherwise "cool" things. It can be really hard to figure out what problems people actually have, and also whether they are significant enough to change their behavior to solve them better.
Thanks for writing this.
I have been doing customer discovery professionally for over 10 years as a sales person and PM and there is no 1 method or silver bullet to predict whether the product will be successful.
Talking to acquaintances is terrible, because they are biased (see MOM test). They will tell you all kind of stories, but ultimately what matters is:
Are they going to pay?
Excitement has nothing to do with revenue which in the end is the blood of a business.
To extend this - there is a patter now on Twitter where indie devs are selling to their twitter friends, but is it a viable business beyond that? I don't know.
What I do know is that the only way to validate a product is to get paid and the market will tell you the truth.
You can use gummysearch.com and launch a product that has already a customer base looking for using it.