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Ask HN: How to incentivize customers to complete training sessions?

3 points by zkirill ↗ HN
We’re a fairly complex SaaS and are considering building a training centre to supplement our support portal.

What are some common incentives that we can use to entice our customers to complete training sessions. I realize that offering them money is the obvious one, although I haven’t heard of anyone ever doing that.

9 comments

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e9
- By offering money I assume you mean discounts to your software or maybe access to some private events or something

- Badges of honor and maybe some community status for social validation (think StackOverflow or Hacker News)

zkirill
I meant literal money as a mental exercise. In my mind, if you literally couldn’t pay your customer to complete your training program, then you have bigger problems.

Badges of honour is a good point, especially if there is a community portal.

charcircuit
>I haven’t heard of anyone ever doing that.

Coinbase essentially does this. They have you go through a presentation for some token to learn about it and then you are rewarded like $5 worth of that token which technically you could just cash out.

mtmail
Can you restrict some features until the training is finished?
brudgers
Are your customers asking for this?

If not, what are they asking for?

zkirill
Yes, consistently.

I know it will be used but want to ensure max ROI before we sink resources into building and maintaining it.

brudgers
Ask the customers to pay for it before you build it. If it is high value for them, they will.
nniroclax
I recently went through the ClickUp onboarding and clicked skip on all the onboarding tutorials that popped up. After avoiding them, they hit me with an incentive of $10 towards my subscription, so I did land up watching them. So I guess it worked.
zkirill
Would you have behaved differently if the dollar amount was lower? Or if the coupon was a % discount applied evenly to all products?