Launch HN: Clover (YC S20) – Notes, whiteboarding, and daily planner in one tool

140 points by attasi ↗ HN
Hi HN, This is Tom, Adam, and Brandon from Clover (https://cloverapp.com) – a digital notebook that blends notes, tasks, whiteboards, and a daily planner into one streamlined app.

We've spent our careers working on creative tools. Tom started building web-based design products with Apple back in 2011. Our first startup – Macaw – was one of the first no-code tools on the market. It was acquired by InVision years ago, where we went on to build numerous other design tools. We are also long-time productivity junkies, having built nine different note-taking and task management apps over the past eight years. These were passion projects that were fun to build and use.

Working in the design industry, we noticed how designers struggle to communicate their ideas with design tools alone. They often spend more time in a text document outlining feature specifications than they do in their design program designing the actual interface. Task management is done in yet another program, and so on.

At the same time, we noticed how text editors don’t do a good job of supporting thinking. Our brains naturally think in a non-linear fashion. Great ideas don't flow out of us with a beginning, a middle and an end—they require an iterative process of divergence and convergence (the ‘double diamond model’, for those familiar). Forcing people to record their ideas in linear documents is a terrible constraint. It's much more intuitive to work in a non-linear fashion like designers do within their design tools.

Conclusion: Thinking tools lack communication and productivity features. Writing tools lack thinking and iteration capabilities. This means you need to string together multiple tools across an idea’s lifecycle, which is difficult to manage.

This gave us the idea for Clover: a single workspace to support all stages of an idea’s development: from brainstorming, design, planning, all the way to execution. It should be as good for thinking and iteration as design tools, have powerful text and knowledge management capabilities, and support planning and task tracking workflows. The mission is to help you think more creatively and get more done every day.

The heart of our implementation is a new type of document, which we call a Surface. It's a freeform spatial document with a heavy emphasis on text capabilities. This required us to build a new type of text editor from the ground up. At its core, it's similar to other modern markdown-style editors (like Dropbox Paper) but it also borrows mechanics from design tools (like Figma). Instead of working down a page from top to bottom, you can work in any direction, drag and drop text the way you would move layers in a design tool, sketch on top of your documents, embed rich media from across the web, and a lot more.

Building a workspace like this requires meeting users' expectations of not just one but many different tools: digital whiteboarding, note-taking, tasks, and knowledge management. Consolidating technology and UX into something that actually works across all of those different functions is an interesting and challenging systems design problem. Text editors are deceptively complex to build, and we had to rethink a number of things about traditional text editors to enable Clover's spatial capabilities. We don't have all of the features of the traditional programs, but we think having all of your tools together is more valuable.

We also spent a fair amount of time thinking about how a product like this should fit into your daily workflow. Our Daily Notes feature is intended to be a place to return to throughout your day to take notes, plan tasks, journal, etc. It has some special functionality to automatically roll over any tasks that you didn't finish from day to day, and it aggregates tasks across all of your pages, so you have one location to see all of your priorities.

Having notes, whiteboarding, tasks, and a daily planner all together in on...

108 comments

[ 4.0 ms ] story [ 180 ms ] thread
No desktop app? That's a dealbreaker.
Despite many, many tries, I’ve never found a note taking tool that really captures the way I think, and I until I do, I’ll always welcome a new entry into the field.

Congrats on launch and good luck!

Thanks! I'm curious to know more about how you think :) Why hasn't anything really capture it yet?
Can you let me drag/add a slack message to a page with the message summary and link to the message just like I see when I reference a message somewhere in slack? I desperately want to be able to accumulate a stack of messages I need to follow up on or respond to, but without that auto-populating context thumbnail it's too hard to know which opaque link is which.
Dang, that's a pretty cool idea. We'll look into it!
I really like this. I use DEVONthink currently for most of my notes. However, I really like the "daily" note nature of this. I have a couple of questions that would make this very useful and maybe change my current process.

First, can I tag parts of a daily note? My use-case would be tagging sections of a daily note related to a customer. In a given day, I may have 5 meetings with different customers. If I could tag each section with the customer name, it would help me in searching/reviewing those notes at a later time?

Second, can I add a Surface to the daily note? My desire is to be able to draw with the Apple Pencil on the iOS app on my daily note, just like if I added a Surface to the Page Tree.

Thanks and great job getting something fairly polished out the door.

Edited for spelling

Thanks for the questions and ideas. We do support tags, which you can add inline using the format `#tagname`. This will create a Labels section in your sidebar which will show a list of all pages tagged with that. We've had many feature requests to make this more granular – to show blocks tagged with the labels – which we've been working on but haven't shipped yet. As for Surfaces on Daily Notes: I typically create a new Surface inline from Daily Notes by typing `[[Page Name`. This gives me a clean Surface to work on without messing with everything else going on in my day. It also generates a backlink for you from that Surface back to any days linking to it. Would love to hear if this helps your use cases at all. Thanks!
Attasi-

Thanks for the info. I tried your suggestions:

Labels: That worked really well for my use case once I figured out the non-stated trick. I kept trying to inline a #label. It didn't work and I got frustrated until I realized I needed to be a Pro user to get this feature. So, you may want some messaging on that when someone tries to inline a label but they don't have the right plan.

Of course, if it could deep link into the daily note that would be more useful, but I think you have heard that from others. The current state doesn't stop me from using it but deep linking would be much more useful.

Surfaces: From an input perspective that actually works far better than I suspected. However, my concern would be having so many surface pages in the Page Tree. Myestimate is that I draw on about 3 out of 5 notes. So in a month, my Page Tree would be overwhelmed. Perhaps there is a way auto-place these into a folder.

Oh, I should have mentioned labels were Pro only. Sorry about that. We should probably message in the app when trying to do it as well. Good call.

Auto-placing pages is a pretty cool idea! We were considering making the Page Tree an opt-in area where you could just place pages you really need to build up in there and let you access everything else from the All Pages section.

Clover is a pretty well-used name. When searching for “Clover” on Google:

https://www.clover.com/

https://www.cloverfoodlab.com/

https://www.clover.co/

https://www.cloverhealth.com/

When I hear “Clover”, I think payment processing and health care. Apparently it’s also a dating app and a food service.

In a crowded namespace you might want to consider using a descriptive term like “Clover Notes” in your branding so people can find you better and mentally separate you from the other Clover companies out there.

Also, when I hear “Surface”, I think of the Microsoft laptop. They position “Surface” as a tool for creativity, productivity, efficiency, etc., much like you do. Are you sure you’re in the clear to use that term?

“Use Surface as a whiteboard for better brainstorming, enhanced memory, intuitive organization, and workflows you simply can’t do elsewhere”, seems like a statement that would easily apply to the Surface laptop.

Yes. Clover is a widely used name and we _are_ exploring ways to differentiate that to help our findability. I like the “Clover Notes” suggestion!
(comment deleted)
You can’t really trademark Surface since it’s a generic word that describes the thing that it is, but Microsoft lawyers could probably make you regret testing that.
Check this out: https://secureyourtrademark.com/can-you-trademark/common-wor...

Apple got a trademark because it’s not used to trademark fruit, it’s used to trademark technology.

Same here, “Surface” isn’t being used to describe a physical surface, it’s being used in both cases to describe technology that facilitates collaboration, creativity, productivity, etc.

Imagine this out of context: “Log into Surface and enhance your creativity by collaborating live with others on your team through brainstorming, organizing and improving workflows.”

In pretty detailed terms you could describe both the Microsoft Surface and the Clover Surface products. Even if one is a physical product and the other digital, it’s very confusing.

I don’t think Microsoft trademarked it, but it’s still a little too close for my comfort as well as like you said there’s no telling what the Microsoft lawyers will argue if motivated enough.

That’s why I think that Microsoft could make it a painful experience but in general, both products do describe surfaces. The hardware is a physical surface and Clover has a virtual surface.
This looks really interesting, and you're speaking right to me with things like "infinite canvas" and "work in any direction", it's exactly what I've been looking for (and disappointed with current apps, e.g Miro).

That said, I would never use something like this on a subscription model.

Hey, subscriptions aren't for everyone. We do offer a free plan with up to 1,000 blocks, so if you are diligent about cleaning up work later, you might be able to use it free for a while.
FYI the animations for your signup and "where ideas grow" are killing my browser performance. Beefy desktop, Google Chrome. I'd get rid of them personally or use standard CSS animations when the elements come into view.
Some initial feedback after noodling around for 20 mins:

Initially this looked like the perfect replacement for my notion + good notes setup. Inking is really important to my workflow so most of my feedback is around that. I also love having the calendar integrated into my daily notes.

- Daily notes don't appear to be a surface so cannot be inked on? This is pretty vital for me. In GoodNotes I basically have a new note page every day for scribbling. Otherwise this feature looks perfect for how I currently work. - The inking in general does not feel great in comparison to Notability or GoodNotes. It appears to do some path correction and overall everything feels very "stiff". Could use more pen tip size options and pen options in general as well as highlighting. - It's too easy to accidentally activate the context menus for text / shape / non-drawing areas when panning around with fingers or accidentally brushing them with your hand. Maybe a long press on these to activate those menus?

I love the idea of having notes, tasks and calendar in one place. You nailed the integration with google calendar, I just wish you could do something similar with tasks but I doubt it will fit into your current paradigm. For me, as a mixed OS user (Android phone, iOS tablet, MacBook for work) I need a task manager that is fully cross platform with notifications, quick add, etc. no matter which device I'm on. I could see using the tasks in your app for non-deadline, more project-management style things. But not as a daily "to-do style" app. And maybe that is the objective, just my 0.02.

Overall this looks _super_ promising and I would love to consolidate my current workflow into one place. And there are great ideas here, unfortunately the UX (at least on iOS and specifically in regards to inking / touch input) just falls slightly short of the competition.

Hey, thanks for trying it out!

We agree there is plenty of room for improvement with our pen tool. It's an area we're constantly refining. We're hoping to get pressure in there soon.

Surfaces on Daily Notes has been highly debated by the team. On one hand, it would be pretty excellent to us. On the other, it could inhibit other workflows by adding too much cognitive overhead. Because you can create a Surface inline using `[[New Surface Name`, we have pushed this decision off for the time being. Would love your thoughts on how you would like it to work.

Would also love to know what makes a daily driver to-do app for you. Maybe we can work that in. Either way, thanks for all the feedback. It's very helpful!

I had a somewhat similar setup to you with Notion and Notability. I tried Clover and at first it didn’t stick but I gave it another shot and eventually transitioned over entirely.

The only thing I miss from my previous setup is the syncing of audio to notes from Notability, but it’s a worthy sacrifice to have a simpler all-in-one workflow.

Cool app! I think your design and messaging are well-positioned, I would pick this over Craft as a personal user for sure.

What data model are you using for collaboration/sync?

Appreciate that, thanks! Our collaboration model is similar to that of Notion under the hood. It's operation based and resolves conflicts using a last-edit-wins on a granular level.
Looking good. You got me with the Goldeneye references in the Feature Overview. Am now culturally obliged to try and make this work for me :)
Just understand that we have a "No Oddjob" rule :)
Looks very interesting. Any chance that it can be made to work with Remarkable?
Hmmm… We haven't looked into that, but it would be pretty neat!
Very, very interesting... a few quick things:

Events should be more group than single item, aka able to contain multiple note types, not just be assigned a surface or a note.

Someone already mentioned the pen -- but that is table stakes for a hand written note app.

Lastly, the canvas preview should be smooth, not 'gridded' as designed. I know that becomes a huge pain in the rear since everything has to be redrawn on the main thread... that said, these are the differences between good and great apps.

----

Finally - these thoughts are only given because your team seems incredibly capable and brilliant. Very few could come up with paradigms such as these, and you deserve the success you seek.

Thanks for the feedback and the kind words. We're always working to improve our hand writing features so stay tuned for that. I added all the other items to our list as well. Let us know if you think of anything else!
Thanks for the suggestions! Always pushing to move from "good to great." Love the idea of multiple notes per event.
My experience in case it helps:

Open it up, looks like mobile only. I do my planning an organizing on my big desktop monitor with good keyboard so this is a no go

Wants my email a lot. Maybe this guy is harvesting Hacker News emails

Subscription model. I hate those because I always forget to cancel. Besides I have free and open source note takers that are pretty good. Not everything I want but good.

Someone asked about Desktop further down in comments so you gave them a link

https://cloverapp.com/download

Download a large Electron app. Windows 11 refuses to run it because it's untrusted but I are smart and know how to get around that

If can do an Electron app why not just make it a website for people to try?

Asks for my email again.

It wants to connect to me Google Calendar and Email. It looks like a simplified interface to those two tools.

Sketchpad is an interesting idea. They've been tried since the 90's but maybe these guys got it right.

edit: I use Obsidian. They got me to become addicted to their software by having no fanfare or ceremony and allowing me to see what's great about it right away by trying it. It opens to a big download button. It doesn't ask for email. It's free forever for personal use.

>Besides I have free and open source...

Waiting for the obligatory Dropbox comment here.

Not from me. I personally don't need Dropbox but I can see the utility if a company want to share a 1 TB storage area between employees. I'm guessing that's how it's used since I've never used it.
>Besides I have free and open source

I took a look in my note taking bookmarks folder to see what I meant. I thought Obsidian was open source but it's not. I was thinking of Joplin, which I haven't tried yet, but will today

https://joplinapp.org/

Joplin is excellent. I'm a very happy user. But I also use my own WebDAV server to sync. It would be nice if they supported Seafile as a sync target, but they do currently support Nextcloud.
Hey thanks for checking us out. We do have a web app available that can be accessed here https://app.cloverapp.com/login. We are cloud based which is why we require you to create an account to use the app. With that being said we offer a free plan (that has some limitations) and a free Pro plan trial (with no credit card required) so you can try out all the Pro features beforehand. Hope that helps!
I definitely will. The sketch feature could be really useful.
> I use Obsidian. They got me to become addicted to their software by having no fanfare or ceremony and allowing me to see what's great about it right away by trying it. It opens to a big download button. It doesn't ask for email. It's free forever for personal use.

I know other people are giving you shit for this, but I'm exactly the same way. Combined with Syncthing, other software (particularly paid stuff like this) doesn't look even remotely capable in comparison. People hydroplane over the essentials and then act surprised when their unicorn app isn't the runaway success it should have been.

Dear Notes Apps:

Everyone else has already done you, and better. If you want to compete (like, actually compete), you have to match them on features and be better somehow. Things like being "cloud-based" are not selling points; they're detriments when compared to your competitors.

This reminds me of an iOS app I built years ago (primarily for myself) called Mindscope https://apps.apple.com/de/app/mindscope-thought-organizer/id... - a visual, hierarchical text canvas. Scapple meets Workflowy if you will.

I always loved this freer and more visual form of note-taking so it’s really cool to see a full-fledged, more complete solution with media/images and the whole nine yards. Very cool!

Oh cool! I haven't tried Mindscope, but it does look similar. Nice work!
Hey! I also use mindscope even on ios 14. Any chance of updating ios 15.

It’s a great app!

How does this differentiate at all from NotePlan3? Just from the landing page is looks damn near identical.
Not from Clover, but my read on differences is Clover has an infinite canvas for drawing & widgets and cross-platform app support. They share support for Markup, Tasks, and Calendar.
Yeah I dunno.. I kind of like noteplan. It uses icloud for storage.
IMO Images organisation and visual pages looks like huge differentiator
Wanted to try the desktop, but it still requires Rosetta under M1. Any plans for an ARM build?
I've been using this for a month or so and find it incredibly useful. Job well done Clover team!
> ideas on how to improve it

- E2EE

Anecdotal personal data point: I already pay $10/mo for an E2EE note app with a passable/mediocre UX. I would easily pay up to $15/mo for a polished experience like your app seems to have, and more if it becomes part of my professional workflow.

- Android and Linux support

For personal use, you may have no issue ignoring these market segments, but it might be a hard sell for teams. One of the great thing about an app like Notion.so is that it works everywhere and you don't need to buy your team members specialized devices just to interact with the project stack.

Otherwise I'm really curious to see how you handle the transition of an infinite 2D space created on large screens to smaller devices, whether it's collapsing the space in some way, or using bespoke navigation controls.

Thanks for sharing. We do feel a need to provide Android support even for personal use cases, so we're working on that. Completely agree that it's critical for teams, too.

Transitioning infinite space on mobile works to varying degrees depending on the content. Treating the documents like editable maps works relatively well especially for the consumption experience. We're iterating on some ideas on how to improve editing there as well. We've seen some tools completely ignore coordinates and place everything in one scrolling section, but we feel that is very detrimental to the mental model you construct of your documents and aspire to maintain space while still providing a smooth UX.

Couldn't agree more. My trust in third parties holding my data is approaching zero. Anything that holds deeply personal information like this without e2ee is a non-starter.
Most users actually do not care. They care about usability and price.

If it's E2EE, then some features will not be possible, such as content search.

I guess so, hence qualifying my point as a personal anecdote.

In this case since they rely on apps, content search would be possible. You just store everything on the user's device.

I've said this many times but I dislike that I have to make an account before I even know what the product is or if I will like it enough to justify an account. I hunted around for a sec and I could not find anything that would let me see a real demo or example of the product that didn't require making an account.

Doing something like Airtable[0] is much more effective (not affiliated just a product I use), where I can go from the landing page to embedded product demos that require no login in seconds. It would be great to have something embedded like this or more detailed screencaps at least which showcase the product prior to me having to sign in.

[0] https://www.airtable.com/templates

Interesting comment and felt like I was supposed to find this! My team is actually working on something along those lines so companies can directly embed a "demo-able" version of their product whether its on their website, sales outreach, or share through emails without opening up their actual product to everyone.

Check us out (still in beta but I want to practice what I preach and get my own product on our page once its a bit more polished): https://www.getlancey.com/

I searched around for about 10 seconds, didn't find a way to demo or see a video, turned back.
I just tried it; looks like AirTable added a login page when you click "Use Table". Previously, I think you could play around with them without the login. I know Ive done it

https://www.airtable.com/

I hate signing up for trials. And they committed a cardinal sin...adding me to a mailing list, even though I specifically left that box unchecked.
Love this! Current user of Notion (structured planning + sharing), Bear (small on the go notes (mobile mainly), Roam (work + research notes), and Noteshelf (any written notes + sketches). Will be interesting to see if this can replace some of these. I'll write feedback here if I have any. :)
Curious why/how you use multiple apps that seem to cover the same basic functionality?
Ha yeah very valid question. Noteshelf is a plain sketch notepad on ipad so is distinct from the others.

Why Bear vs Notion - to pick Notion up and write a quick note isn't great. It's much more organized. Bear is better for this.

Why Notion vs Bear - Better for making structured organized notes, better sharability / collab, rich formatting options. I tend to use notion when I want to share notes or plans externally.

Why Roam vs Bear - Bear syncs via iCloud Drive. My work does not allow iCloud drive syncing. This means Bear's notes would be local which I don't want.

Why Roam vs Notion - This is probably the least justified. I wanted to try Roam again for work notes + research. I do really enjoy the bullet point simplicity and linking of Roam. But I know you could do this on Notion. However, once again I feel like there's more structure with Notion and it's less easy to jot down some simple bullet points.

Thank you for going into this.

Based upon your this, do you think there could be a universal app for you to replace them all (perhaps new functionality inside of one of the existing), or do the different use cases merit the separation?

What do none of them do that you wish they did? Does this scratch any of those itches?

(comment deleted)
The hover effect on the buttons on the home page are so nice. I haven't seen it before and absolutely love it.
Feel free to steal them! I can send you the React components if helpful :)
Absolutely love the idea of combining regular note taking with the power of an infinite canvas. Congrats on the launch!