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This has been tried before but hasn't caught on, i.e., ChoiceVendor. Would be curious as to what the B2Brev team feels is the secret sauce as lead/referral revenue only is interesting once you have critical mass.

Also, having sold data in a past life to hedge funds, I'm not sure how I see their report on the daily deals space being worth close to $10k esp with Groupon's IPO being back-burnered. Is it merchant satisfaction data over time? Or is the target market for the $10k report not the buy side?

B2Brev responding here. The target market is aimed more at daily deal companies and investors in daily deal sites.
Anand- don't forget our very own BestVendor at the incubator - Nik
Reads "B 2 Brev". Camelcase that logo, dudes.
b2bRev could work, B2BRev is hard to discern IMO
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Angie's List is more B2C (like Yelp).