What do you mean by backwards? Our product is based upon the belief that integrating with a cause will increase conversion and yes, profits. Profits aren't bad, we're trying to make it win-win.
Well, I didn't mean to be harsh and didn't really intend to direct that to you specifically. I meant more that I don't personally prefer options which support causes, because it always brings to mind that it's just a marketing trick and not something based on goodwill. Nothing wrong with your product; it's a very sound idea.
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[ 2.9 ms ] story [ 32.2 ms ] threadwhatever the intentions at least the cause are getting something out of it when they otherwise wouldn't. No?