Yeah agreed. Pretty skeptical of this list. Everywhere in the world I've been there is Coca Cola. And Nokia. I don't think Apple is known in Africa for instance, I could be wrong though.
I'm dubious. How is it possible to separate the demand generated by marketing/brand from the demand generated from non-marketing/brand characteristics of products? In many cases, the brand IS the product.
"Brand Finance uses a more straightforward discounted cash flow technique to arrive at a net present value of a company's trademark and associated intellectual property."
This seems like a dubious way to calculate the value of a brand.
Seems reasonablish. Work out how much more they are selling and how much higher the price is compared to not having the brand. The hard bit is the counterfactual.
Most of the figures are made up from how many people have heard of it and assigning a value I think.
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[ 3.5 ms ] story [ 42.8 ms ] threadpretty amazing how coca cola's made it into the most remote places in the world
This seems like a dubious way to calculate the value of a brand.
Most of the figures are made up from how many people have heard of it and assigning a value I think.