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I enjoyed that article, and its important to note that "snark" has a long and generally successful history. They used to call it "wit" and many writers built a career around it. In the workplace, wit is often a way to rail against pointless mind-numbing hierarchies without actually assaulting anyone ;-)
snark ≠ wit

snark includes a snide/smug element; wit rarely does

Well, rarely ≠ never, but I just thought I'd go look for some examples - decided Oscar Wilde quotes would be a good place to start

A man can be happy with any woman, as long as he does not love her.

A true friend stabs you in the front.

All bad poetry springs from genuine feeling.

Ambition is the last refuge of the failure.

Just as examples. Admittedly I'm cherry-picking, but I'm 100% convinced that smugness or a sense of self-superiority is integral to "wit."

Whether any of those quotes are snide depends on the context: especially whether they were directed against someone in particular.

Further: wit is often self-deprecating (and some of those Wildisms may have been offered in that spirit), while snark hardly ever is.

But Chris, you left us hanging at the end your your blog entry. What was your reply? It was snarky, right?
Haha :) I ended up writing the blog entry, and by the time I was done, my snarky inspiration had somehow transformed into something resembling diplomacy.