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"PETA is extremely disingenuous," said Jennifer Pozner, executive director of the New York-based advocacy group Women In Media & News. "They have consistently used active sexism as their marketing strategy to garner attention. Their use of sexism has gotten more extreme and more degrading."

Playing on sex have proved ingenious for PETA. They've attracted loads of attention. The message they are trying to communicate have, however, to some degree drowned in meta discussions on how they try to do it. But there's no doubt they've gotten a lot of attention, so I don't think disingenuous is the right word here.

Doesn't necessarily make it less controversial or 'wrong' for some people, though.

Doesn't the saying go: "If it exists, there's porn for it on the internet."