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A more accurate title would be "Backup Wordle": if you click on the settings button it says "backup-wordle". Besides, this is essentially someone who downloaded the (static!) Wordle webpage and then put it on a nice domain.
Maybe it means free in speech?
How does the licensing of Javascript like this work?
This is good old-fashioned copyright infringement unless the original author included some sort of license to the contrary (which I did not notice when looking at the source previously).
Given that most of the diff between this page and the real Wordle site is the removal of the copyright notices from the author and the Microsoft code he was using .. it's not licensed.

Also, the encoding is screwed up, so the little emoji share text when you win is broken.

Why this game has become popular all of a sudden?
I think it is just difficult enough for people not feel frustrated by it, yet easy enough to have wins on regular basis. The fact that there is only one word per day is big part of its appeal too. It's almost like being back in an arcade, and you only have 1 coin.
Sharing makes it viral and it's a great game.

Our family plays the game and shares the result on social media. It brings us together every day!

How did the original author manage to get "low 7 figures" for something that could so easily be cloned?
That is the genius of it. Cheating in Wordle is so easy that there is no point doing it.. But sharing results etc. has high homophily effect.
I guess I'd like to ask the same question about NFTs.

But I'm guessing it's the social licence NYT are paying for. The owner says it's theirs.

I think it's more about potential trademark rights and the current userbase, who have built a habit of returning to the same page daily.

Surely part of the deal includes at some point setting up a redirect from there over to the NYT-hosted incarnation.

Any noticed that “Share” is sharing garbage characters?
Looks like the code got pasted into an editor that wasn't too interested in keeping that character encoding.