Hurricane Ike's impact on Planaroo.com's traffic (webspeed.typepad.com)

Really nice, succinct strategy article. Impressive how far a little anticipatory legwork can go in building buzz and bringing customers in.

Great idea! I wonder how many other such niches are out there - no doubt lots of them...

The problem with it..is that every other niche you'll most likely just be posting rumors the moment you heard them...so you'll lose your credibility fast. I mean hurricans aren't just going to disappear into nothing